Contemporary online analytics allows tracking customer behaviour and targeting advertising activities precisely for them. Do you take advantage of these possib
ROAS – why should you measure this KPI?
Do you invest in advertising? Do you know which ones are actually profitable? If you haven’t analysed the profitability statistics for ads so far, it is worth
Gross profit margin – how to measure it in e-commerce
The margin is one of the basic financial indicators that allows determining the condition of particular e-commerce. This metric shows what part of the revenues
How to reduce bounce rate in e-commerce?
Bounce rate in the online shop represents the percentage of visitors who leave the website without moving to the next subpages. While in the case of blogs, the
Avoid the page with no search results
When a user searches for the right product and finds no search results, it is possible that they will leave the site. If you pay attention to the zero-search p
What factors affect the bounce rate?
Bounce rate, or rejection rate, provides information on what part of people visiting a given website or e-shop, leaves it without moving to the next subpage. W
First- and third- party cookies: what’s the difference?
Both first- and third-party cookies are data about users visiting a given website. There is, however, a fundamental difference between them. First-party cookie
Why is it worth using social proof notifications?
In our product offer you will find several dozen different functionalities, some of which are available on request, i.e. custom functionalities. These include
Examples of good recommendation practices, which you will use in 5 minutes
Find out the examples of good practices which can positively influence your customers’ satisfaction and help you achieve your sales goals. The video version of
The best pop-up in e‑commerce
Find out how to design an effective pop-up.The video version of this article is available also on YouTube:At first glance, it seems that the pop-ups were creat
How to achieve a profit from an advertising campaign?
The video version of this article is available also on YouTube:The costs of promotional activities are getting higher but the profit is not visible? CPC goes u
An effective product page in 7 steps, part one
The video version of this article is available also on YouTube:This is a product page, not the home page that is a showcase of your online shop!It accounts fo
An effective product page in 7 steps, part two
The video version of this article is available also on YouTube:We already know that it constitutes up to 80% of all hits, almost every customer finds it and it
Up-selling, how to earn more on one product?
The video version of this article is available also on YouTube: Running e-shop is much more than just completing the assortment and handling orders. Your onlin
Unavailable products can also sell!
Users go to the product page for various reasons and via many different channels. Google search results, price comparison sites and advertising redirect people
Delivery terms and profitability in e-commerce
Conversion is a decisive indicator for e-entrepreneurs. It happens when the user performs an activity important for your company. Of all the expected actions,