Know-how

CLV (Customer Lifetime Value) is an indicator that determines the life value of the customer. In practice, this ratio will help you calculate the estimated amo

The footer is the most important part of the newsletter. This is not a joke. The experience of our clients tells us that the information it contains is usually

John Wanamaker once said that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unfortunately, many people who work in

The process of creating a newsletter consists of several steps. Designing the right template, arranging and planning content, placing graphics, links and CTA b

What is AOV?AOV (Average Order Value) is an indicator that shows the average value of each order placed in the online shop in a certain period of time. Thanks

What factors affect the AOV?AOV, or the average value of the basket, is one of the key factors showing whether our online shop performs well and whether our pr

The video version of this article is available also on YouTube: Running e-shop is much more than just completing the assortment and handling orders. Your onlin

Users go to the product page for various reasons and via many different channels. Google search results, price comparison sites and advertising redirect people

Conversion is a decisive indicator for e-entrepreneurs. It happens when the user performs an activity important for your company. Of all the expected actions,

A perfectly constructed shopping cart page is the one that maintains a balance between the conversion and the chance to increase the value of the order. Specif

Does this message encourage a customer to continue shopping? To increase its attractiveness, start by determining whom it is displayed to. Then, think about a

Thank you for buying! You can check the order status on your Customer Account.This is the last message your customer sees after making a purchase. Later, they

Have you ever thought about how to use the entire space of your e-shop as effectively as possible? The answer is probably yes. And did you manage to do it? Loo

Nothing discourages the customer like error 404. The empty search page is responsible for 97% bounce rate. This is a very important metric and you should pay s

Both first- and third-party cookies are data about users visiting a given website. There is, however, a fundamental difference between them. First-party cookie

In our product offer you will find several dozen different functionalities, some of which are available on request, i.e. custom functionalities. These include