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When a user searches for the right product and finds no search results, it is possible that they will leave the site. If you pay attention to the zero-search p

Bounce rate, or rejection rate, provides information on what part of people visiting a given website or e-shop, leaves it without moving to the next subpage. W

While prices for advertising campaigns are constantly growing, there is not much space to implement them. The best, and at the same time, free advertising spac

Running an online shop is a complex process. Fortunately, there are ways to automate some repetitive activities. One of them is the implementation of marketing

Do you know the saying “If you cannot measure something, you cannot manage it”? Probably yes. Collecting data and their proper analysis are key factors that al

Around marketing automation, there are many misconceptions that discourage some companies from using this effective tool. Let’s break down the most popular myt

QuarticOn creates systems of support and personalisation of sales processes based on artificial intelligence for companies from the e-commerce sector, offering

Marketing automation is a dynamically developing technology, which is more and more often used by marketers and sales representatives of companies from many in

CLV (Customer Lifetime Value) is an indicator that determines the life value of the customer. In practice, this ratio will help you calculate the estimated amo

The footer is the most important part of the newsletter. This is not a joke. The experience of our clients tells us that the information it contains is usually

John Wanamaker once said that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unfortunately, many people who work in

The process of creating a newsletter consists of several steps. Designing the right template, arranging and planning content, placing graphics, links and CTA b

What is AOV?AOV (Average Order Value) is an indicator that shows the average value of each order placed in the online shop in a certain period of time. Thanks

What factors affect the AOV?AOV, or the average value of the basket, is one of the key factors showing whether our online shop performs well and whether our pr

Everyone who owns an online store should be interested in how many people resign from shopping, even after adding products to their shopping cart. Such behavio

OCR (Order Conversion Rate) is one of the key KPIs in e-commerce. It informs about the effectiveness of marketing activities and helps to identify places where