While prices for advertising campaigns are constantly growing, there is not much space to implement them. The best, and at the same time, free advertising spac
What is marketing automation?
Running an online shop is a complex process. Fortunately, there are ways to automate some repetitive activities. One of them is the implementation of marketing
Basic indicators in e-commerce
Do you know the saying “If you cannot measure something, you cannot manage it”? Probably yes. Collecting data and their proper analysis are key factors that al
Marketing automation – facts and myths
Around marketing automation, there are many misconceptions that discourage some companies from using this effective tool. Let’s break down the most popular myt
What KPI are increased by QuarticOn?
QuarticOn creates systems of support and personalisation of sales processes based on artificial intelligence for companies from the e-commerce sector, offering
5 applications for marketing automation
Marketing automation is a dynamically developing technology, which is more and more often used by marketers and sales representatives of companies from many in
The best pop-up in e‑commerce
Find out how to design an effective pop-up.The video version of this article is available also on YouTube:At first glance, it seems that the pop-ups were creat
How to achieve a profit from an advertising campaign?
The video version of this article is available also on YouTube:The costs of promotional activities are getting higher but the profit is not visible? CPC goes u
An effective product page in 7 steps, part one
The video version of this article is available also on YouTube:This is a product page, not the home page that is a showcase of your online shop!It accounts fo
An effective product page in 7 steps, part two
The video version of this article is available also on YouTube:We already know that it constitutes up to 80% of all hits, almost every customer finds it and it
Up-selling, how to earn more on one product?
The video version of this article is available also on YouTube: Running e-shop is much more than just completing the assortment and handling orders. Your onlin
Unavailable products can also sell!
Users go to the product page for various reasons and via many different channels. Google search results, price comparison sites and advertising redirect people
Delivery terms and profitability in e-commerce
Conversion is a decisive indicator for e-entrepreneurs. It happens when the user performs an activity important for your company. Of all the expected actions,
Shopping cart page – should we still try to sell there?
A perfectly constructed shopping cart page is the one that maintains a balance between the conversion and the chance to increase the value of the order. Specif
Empty shopping cart – how to avoid the most common mistake in e-commerce?
Does this message encourage a customer to continue shopping? To increase its attractiveness, start by determining whom it is displayed to. Then, think about a
Order status generating additional sales
Thank you for buying! You can check the order status on your Customer Account.This is the last message your customer sees after making a purchase. Later, they