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The process of creating a newsletter consists of several steps. Designing the right template, arranging and planning content, placing graphics, links and CTA b

What is AOV?AOV (Average Order Value) is an indicator that shows the average value of each order placed in the online shop in a certain period of time. Thanks

What factors affect the AOV?AOV, or the average value of the basket, is one of the key factors showing whether our online shop performs well and whether our pr

Everyone who owns an online store should be interested in how many people resign from shopping, even after adding products to their shopping cart. Such behavio

OCR (Order Conversion Rate) is one of the key KPIs in e-commerce. It informs about the effectiveness of marketing activities and helps to identify places where

Do you run an online shop and often notice that customers add products to their shopping cart, but do not finalise their purchases? You probably know perfectly

A perfectly constructed shopping cart page is the one that maintains a balance between the conversion and the chance to increase the value of the order. Specif

Does this message encourage a customer to continue shopping? To increase its attractiveness, start by determining whom it is displayed to. Then, think about a

Thank you for buying! You can check the order status on your Customer Account.This is the last message your customer sees after making a purchase. Later, they

Have you ever thought about how to use the entire space of your e-shop as effectively as possible? The answer is probably yes. And did you manage to do it? Loo

Nothing discourages the customer like error 404. The empty search page is responsible for 97% bounce rate. This is a very important metric and you should pay s

Both first- and third-party cookies are data about users visiting a given website. There is, however, a fundamental difference between them. First-party cookie

In our product offer you will find several dozen different functionalities, some of which are available on request, i.e. custom functionalities. These include

Find out the examples of good practices which can positively influence your customers’ satisfaction and help you achieve your sales goals. The video version of

Find out how to design an effective pop-up.The video version of this article is available also on YouTube:At first glance, it seems that the pop-ups were creat

The video version of this article is available also on YouTube:The costs of promotional activities are getting higher but the profit is not visible? CPC goes u