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OCR (Order Conversion Rate) is one of the key KPIs in e-commerce. It informs about the effectiveness of marketing activities and helps to identify places where

Do you run an online shop and often notice that customers add products to their shopping cart, but do not finalise their purchases? You probably know perfectly

Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.The research “ROI of Customer Exper

Contemporary online analytics allows tracking customer behaviour and targeting advertising activities precisely for them. Do you take advantage of these possib

Do you invest in advertising? Do you know which ones are actually profitable? If you haven’t analysed the profitability statistics for ads so far, it is worth

The margin is one of the basic financial indicators that allows determining the condition of particular e-commerce. This metric shows what part of the revenues

Nothing discourages the customer like error 404. The empty search page is responsible for 97% bounce rate. This is a very important metric and you should pay s

Both first- and third-party cookies are data about users visiting a given website. There is, however, a fundamental difference between them. First-party cookie

In our product offer you will find several dozen different functionalities, some of which are available on request, i.e. custom functionalities. These include

Find out the examples of good practices which can positively influence your customers’ satisfaction and help you achieve your sales goals. The video version of

Find out how to design an effective pop-up.The video version of this article is available also on YouTube:At first glance, it seems that the pop-ups were creat

The video version of this article is available also on YouTube:The costs of promotional activities are getting higher but the profit is not visible? CPC goes u

The video version of this article is available also on YouTube:This is a product page, not the home page that is a showcase of your online shop!​It accounts fo

The video version of this article is available also on YouTube:We already know that it constitutes up to 80% of all hits, almost every customer finds it and it

The video version of this article is available also on YouTube: Running e-shop is much more than just completing the assortment and handling orders. Your onlin

Users go to the product page for various reasons and via many different channels. Google search results, price comparison sites and advertising redirect people