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Everyone who owns an online store should be interested in how many people resign from shopping, even after adding products to their shopping cart. Such behavio

OCR (Order Conversion Rate) is one of the key KPIs in e-commerce. It informs about the effectiveness of marketing activities and helps to identify places where

Do you run an online shop and often notice that customers add products to their shopping cart, but do not finalise their purchases? You probably know perfectly

Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.The research “ROI of Customer Exper

Contemporary online analytics allows tracking customer behaviour and targeting advertising activities precisely for them. Do you take advantage of these possib

Do you invest in advertising? Do you know which ones are actually profitable? If you haven’t analysed the profitability statistics for ads so far, it is worth

The margin is one of the basic financial indicators that allows determining the condition of particular e-commerce. This metric shows what part of the revenues

Bounce rate in the online shop represents the percentage of visitors who leave the website without moving to the next subpages. While in the case of blogs, the

When a user searches for the right product and finds no search results, it is possible that they will leave the site. If you pay attention to the zero-search p

Bounce rate, or rejection rate, provides information on what part of people visiting a given website or e-shop, leaves it without moving to the next subpage. W

While prices for advertising campaigns are constantly growing, there is not much space to implement them. The best, and at the same time, free advertising spac

Running an online shop is a complex process. Fortunately, there are ways to automate some repetitive activities. One of them is the implementation of marketing

Do you know the saying “If you cannot measure something, you cannot manage it”? Probably yes. Collecting data and their proper analysis are key factors that al

Around marketing automation, there are many misconceptions that discourage some companies from using this effective tool. Let’s break down the most popular myt

QuarticOn creates systems of support and personalisation of sales processes based on artificial intelligence for companies from the e-commerce sector, offering

Marketing automation is a dynamically developing technology, which is more and more often used by marketers and sales representatives of companies from many in