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CLV (Customer Lifetime Value) is an indicator that determines the life value of the customer. In practice, this ratio will help you calculate the estimated amo

The footer is the most important part of the newsletter. This is not a joke. The experience of our clients tells us that the information it contains is usually

John Wanamaker once said that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unfortunately, many people who work in

The process of creating a newsletter consists of several steps. Designing the right template, arranging and planning content, placing graphics, links and CTA b

What is AOV?AOV (Average Order Value) is an indicator that shows the average value of each order placed in the online shop in a certain period of time. Thanks

What factors affect the AOV?AOV, or the average value of the basket, is one of the key factors showing whether our online shop performs well and whether our pr

Everyone who owns an online store should be interested in how many people resign from shopping, even after adding products to their shopping cart. Such behavio

OCR (Order Conversion Rate) is one of the key KPIs in e-commerce. It informs about the effectiveness of marketing activities and helps to identify places where

Do you run an online shop and often notice that customers add products to their shopping cart, but do not finalise their purchases? You probably know perfectly

Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.The research “ROI of Customer Exper

Contemporary online analytics allows tracking customer behaviour and targeting advertising activities precisely for them. Do you take advantage of these possib

Do you invest in advertising? Do you know which ones are actually profitable? If you haven’t analysed the profitability statistics for ads so far, it is worth

The margin is one of the basic financial indicators that allows determining the condition of particular e-commerce. This metric shows what part of the revenues

Bounce rate in the online shop represents the percentage of visitors who leave the website without moving to the next subpages. While in the case of blogs, the

When a user searches for the right product and finds no search results, it is possible that they will leave the site. If you pay attention to the zero-search p

Bounce rate, or rejection rate, provides information on what part of people visiting a given website or e-shop, leaves it without moving to the next subpage. W