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Marketing activities taken on the Internet bring various results. In order to take full advantage of the potential of promotional campaigns, it is worth tracki

UTM tags added to links are an effective way to improve web analytics. However, in order to achieve the desired results, it is important to create the tags ski

From a 5-person team working in a local café to a team of more than 4,000 people working in 5 offices located in North America. This is the story of Shopify, o

Let’s go back to the times when there were no Facebook, Netflix, and Amazon. At that time the sellers’ life was much simpler. If they wanted to sell something,

Personalisation of services, higher quality of customer service or automation of sales processes – artificial intelligence supports e-commerce in many areas, e

According to the report prepared by Kantar, artificial intelligence will be one of the twelve trends affecting the media landscape in 2019. It has many possibl

The success of any online shop depends on many factors. One of the most important factors deciding about being or not being in a competitive market is the cust

The study conducted by the research company AgilOne shows that 70% of people shopping in online shops expect individual treatment. More and more people focus n

Statistics are inexorable – up to 70% of shopping baskets are abandoned by online shoppers. The need to register on the site, the complex process of placing an

In the world there are more and more companies using marketing automation. According to the data provided by HubSpot, already 70% of companies use such tools o

Emails are one of the key channels of communication with customers in e-commerce – both potential and returning customers, as well as those who for some reason

The number of online shops is constantly growing. Just like the number of Internet users who are encouraged to shop online by their 24-hour availability, a gre

It is commonly believed that e-mail marketing is one of the most important areas of digital marketing. The role of e-mail marketing comes down to using e-mail

E-commerce platforms are modern tools used by more and more entrepreneurs. When and if is it worth to decide to implement them? What should I do to choose the

Today, in the era of universal access to the network and information, the barrier to entering the online world is becoming smaller and smaller. Although this i

Almost every entrepreneur who wants to start a business in the e-commerce sector faces the same question – the choice of an e-commerce platform. What online st