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The pre-Christmas period is a real goldmine in trade. Every year, profits made in this period reach even 40% of the entire annual turnover. The customers, fuel

AI is a technology that triggers many changes in many areas of life in recent years. In the e-commerce industry, it allows for an in-depth analysis of consumer

Everyone who runs an e-commerce shop has access to a huge amount of data. Data about clients, marketing data and sales data ‒ their analysis gives practically

The video version of this article is available also on YouTube:What is artificial intelligence?Artificial intelligence is a concept that we encounter more and

The importance of performance marketing is constantly growing. Its impact on e-commerce becomes more and more visible. At the beginning, let‘s face the questio

The video version of this article is available also on YouTube:From year to year, the number of new online shops that appear on the market is growing. However,

Anyone who runs an online store knows perfectly well that it is difficult but cost-effective to rescue abandoned shopping carts. If a potential customer has de

Research conducted by the Chamber of Electronic Commerce on behalf of Mobile Institute shows that every third consumer interrupts his or her purchases. This si

The video version of this article is available also on YouTube:Find out how to implement the most effective anti-churn tactics in e-commerce.Maintaining relati

Customer segmentation has become one of the key tools for sales management in e-commerce. In-depth analysis of events related to the behaviour of a potential c

A wide range of products or their competitive prices is not the only way to attract customers’ attention through online shops. Today, content marketing is a us

Black Friday came to us from the United States and takes place traditionally on the last Friday of November. On this day, stationary and online shops tempt cus

Nowadays, social media is one of the most effective communication channels in e-commerce. They enable us to reach potential recipients more efficiently, create

Marketing activities taken on the Internet bring various results. In order to take full advantage of the potential of promotional campaigns, it is worth tracki

UTM tags added to links are an effective way to improve web analytics. However, in order to achieve the desired results, it is important to create the tags ski

The visibility of your online shop in the Google search engine is a very important issue that translates into the achieved sales results. Constant optimisation