Recommendation strategies – Cross-selling

Where will this frame work best and why?

Cross-selling – the frame will show the customer the complementary products that were most often added to the shopping cart together with the product purchased; these are products matched to the product currently viewed by the customer.

Where will it work best?


It works and will work only on the shopping cart page – a product card is a place where the user is still in the process of evaluating the offer and making decisions; automatically selected complementary products are matched to the browsed content, thanks to that we inspire the customer to buy additional products. In order for the user's eyesight to stop automatically on the frame, it is required to insert it on the right side or at the bottom of the product being viewed. This is due to the fact that the automatic direction of reading and browsing is sequentially from left to right and from top to bottom of the page.