{"id":844,"date":"2025-08-11T14:31:44","date_gmt":"2025-08-11T14:31:44","guid":{"rendered":"https:\/\/rs.quarticon.com\/raport-fraz-wszystko-co-musisz-o-nim-wiedziec\/"},"modified":"2025-08-12T15:38:11","modified_gmt":"2025-08-12T15:38:11","slug":"raport-fraz-wszystko-co-musisz-o-nim-wiedziec","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/raport-fraz-wszystko-co-musisz-o-nim-wiedziec\/","title":{"rendered":"Raport fraz \u2013 wszystko, co musisz o nim wiedzie\u0107"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Zak\u0142adka <i>Raport fraz<\/i> zawiera szczeg\u00f3\u0142ow\u0105 analiz\u0119 zapyta\u0144, kt\u00f3re u\u017cytkownicy Twojego sklepu wpisuj\u0105 do wyszukiwarki.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='jak-przej-do-zakadki-raport-fraz'>Jak przej\u015b\u0107 do zak\u0142adki <i>Raport fraz<\/i>?<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b>Po zalogowaniu si\u0119 na <a href='https:\/\/cp.quarticon.com\/' rel='nofollow noopener noreferrer' target='_blank'>https:\/\/cp.quarticon.com\/<\/a> przejd\u017a do panelu AI Smart Search klikaj\u0105c <i>Wyszukiwarka <\/i>w menu po lewej stronie.<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/226841232\/7004d2ae0c88cb399fb555ac\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/226841232\/7004d2ae0c88cb399fb555ac\/image.png'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2.<\/b> W <a href='https:\/\/cp2.quarticon.com\/search' rel='nofollow noopener noreferrer' target='_blank'>panelu klienta AI Smart Search<\/a> kliknij na zak\u0142adk\u0119 <i>Raport fraz<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227971453\/fbb0f780e56d755974b8a177\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227971453\/fbb0f780e56d755974b8a177\/image.png' width='614' height='335'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='tabela'>Tabela<\/h2>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227977991\/14cb5f4b8073aba030121e3b\/screenshot-cp2.quarticon.com-2020.07.17-10_46_46.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227977991\/14cb5f4b8073aba030121e3b\/screenshot-cp2.quarticon.com-2020.07.17-10_46_46.png' width='1105' height='608'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W tabeli znajduj\u0105 si\u0119 wszystkie wyszukane frazy wraz ze statystykami, domy\u015blnie sortowane od najwy\u017cszej konwersji. Dane mo\u017cna:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>filtrowa\u0107 wg \u017ar\u00f3d\u0142a: wszystkie dane, autocomplete, wyniki wyszukiwania (SERP)<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227968360\/aa55678fc0d7165b27df7bf4\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227968360\/aa55678fc0d7165b27df7bf4\/image.png' width='402' height='308'><\/a><\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>filtrowa\u0107 wg przedzia\u0142u czasu<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227968546\/6c4a263e271a11807a019006\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227968546\/6c4a263e271a11807a019006\/image.png' width='518' height='354'><\/a><\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>sortowa\u0107 wg ka\u017cdego z parametr\u00f3w rosn\u0105co lub malej\u0105co, klikaj\u0105c na odpowiedni nag\u0142\u00f3wek kolumny w tabeli<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227969099\/cf29c020ed077240c9cc391c\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/227969099\/cf29c020ed077240c9cc391c\/image.png' width='1089' height='198'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='jakich-informacji-dostarcza-ci-tabela'>Jakich informacji dostarcza Ci tabela?<\/h2>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='fraza'><b>Fraza<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Zapytanie wpisane przez u\u017cytkownika do wyszukiwarki. Fraza jest normalizowana w zakresie wielko\u015bci liter (wszystkie zamieniamy na ma\u0142e), wi\u0119c statystyki dla zapytania <i>TOJIRO A1 n\u00f3\u017c uniwersalny 135<\/i> odnosz\u0105 si\u0119 do wszystkich kombinacji, np.:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>Tojiro A1 N\u00f3\u017c Uniwersalny 135,<\/i><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>tojiro a1 n\u00f3\u017c uniwersalny 135,<\/i><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>TOJIRO A1 N\u00d3\u017b UNIWERSALNY 135<\/i><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>itp.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='wyszukania'><b>Wyszukania<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>To liczba wyszuka\u0144 dla danej, znormalizowanej (patrz wy\u017cej) frazy, czyli ile razy dana fraza zosta\u0142a wpisana w wyszukiwark\u0119.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='kliknicia'><b>Klikni\u0119cia<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Oznaczaj\u0105, ile razy klikni\u0119to w kt\u00f3rykolwiek z produkt\u00f3w, kt\u00f3ry wy\u015bwietli\u0142 si\u0119 w wynikach wyszukiwania dla danej frazy.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='ctr'><b>CTR<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>CTR, czyli <i>click-through rate<\/i>, oznacza wsp\u00f3\u0142czynnik m\u00f3wi\u0105cy o stosunku liczby klikni\u0119\u0107 do liczby wyszuka\u0144.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='konwersja'><b>Konwersja<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Wsp\u00f3\u0142czynnik m\u00f3wi\u0105cy o stosunku liczby zakup\u00f3w do liczby klikni\u0119\u0107, czyli jaki procent klikni\u0119\u0107 zako\u0144czy\u0142 si\u0119 zakupem.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='zakupy'><b>Zakupy<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Liczba transakcji zawieraj\u0105cych klikni\u0119ty w wynikach wyszukiwania produkt wykonanych przez u\u017cytkownik\u00f3w w ci\u0105gu 48 godzin od klikni\u0119cia.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='sprzedane'><b>Sprzedane<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Liczba sztuk sprzedanych produkt\u00f3w w transakcjach zliczonych w kolumnie <i>Zakupy<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='suma'><b>Suma<\/b><\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>\u0141\u0105czna kwota sprzeda\u017cy (warto\u015b\u0107 kolumny <i>Sprzedane<\/i> \u00d7 cena produktu).<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Zak\u0142adka Raport fraz zawiera szczeg\u00f3\u0142ow\u0105 analiz\u0119 zapyta\u0144, kt\u00f3re u\u017cytkownicy Twojego sklepu wpisuj\u0105 do wyszukiwarki. Jak przej\u015b\u0107 do zak\u0142adki Raport fraz?1. Po z<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","hentry","category-smartsearch"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":5,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/844\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/844\/revisions\/2108"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}