{"id":789,"date":"2025-08-11T14:31:34","date_gmt":"2025-08-11T14:31:34","guid":{"rendered":"https:\/\/rs.quarticon.com\/jak-wstawic-tagi-personalizacji-do-tresci-wiadomosci-e-mail\/"},"modified":"2025-08-12T15:38:15","modified_gmt":"2025-08-12T15:38:15","slug":"jak-wstawic-tagi-personalizacji-do-tresci-wiadomosci-e-mail","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/jak-wstawic-tagi-personalizacji-do-tresci-wiadomosci-e-mail\/","title":{"rendered":"Jak wstawi\u0107 tagi personalizacji do tre\u015bci wiadomo\u015bci e-mail?"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Wstawianie tag\u00f3w personalizacji do wiadomo\u015bci e-mail mo\u017ce zwi\u0119kszy\u0107 zaanga\u017cowanie ze strony Twoich odbiorc\u00f3w i poprawi\u0107 ich do\u015bwiadczenia z Twoj\u0105 mark\u0105. Mo\u017cesz personalizowa\u0107 wiadomo\u015bci e-mail m.in. za pomoc\u0105 informacji o kontaktach, transakcjach (<i>deals<\/i>) lub kontach (<i>accounts<\/i>).<\/p>\n<\/div>\n<div class='intercom-interblocks-table'>\n<table>\n<tbody>\n<tr>\n<td>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Przeczytaj tak\u017ce: <a href='\/tagi-personalizacji-wprowadzenie\/'>Tagi personalizacji \u2013 wprowadzenie<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Po wys\u0142aniu wiadomo\u015bci e-mail do kontaktu, wstawiony przez Ciebie tag zostanie zast\u0105piony warto\u015bci\u0105 odpowiedni\u0105 dla danego odbiorcy.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_ba2583be93'>Jak wstawi\u0107 tagi personalizacji do wiadomo\u015bci e-mail w kreatorze drag&#038;drop?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b><a href='\/jak-stworzyc-i-wyslac-kampanie-e-mail\/'>Podczas procesu tworzenia kampanii<\/a> przejd\u017a do kroku 8, czyli projektowania wiadomo\u015bci e-mail w kreatorze drag&#038;drop.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2. <\/b>W projekcie wiadomo\u015bci e-mail postaw kursor w miejscu, w kt\u00f3rym chcesz wstawi\u0107 tag personalizacji.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561537676\/ce60fde99e8653a4b6b0dfef\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561537676\/ce60fde99e8653a4b6b0dfef\/image.png' width='627' height='121'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3.<\/b> Pojawi si\u0119 modalny pasek narz\u0119dzi. Kliknij przycisk <b><i>Personalize<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561537955\/34a9d12f05422f6b27ce6b4d\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561537955\/34a9d12f05422f6b27ce6b4d\/image.png' width='627' height='124'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>4. <\/b>Wybierz tag personalizacji, kt\u00f3ry chcesz wstawi\u0107, np. <i>First Name<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' width='693' height='515'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>5. <\/b>Tag personalizacji zosta\u0142 dodany do Twojego e-maila. Oznacza to, \u017ce ka\u017cdy kontakt, kt\u00f3ry w profilu uzupe\u0142nione ma pole <i>First Name,<\/i> po otworzeniu e-maila zobaczy w miejscu %FIRSTNAME% swoje imi\u0119.<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538715\/6f53ee6abe7bca8c06fe2605\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538715\/6f53ee6abe7bca8c06fe2605\/image.png' width='598' height='63'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_818d1298c4'>Jak wstawi\u0107 tagi personalizacji do wiadomo\u015bci e-mail w kreatorze HTML?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>E-maile HTML s\u0105 tworzone przy u\u017cyciu w\u0142asnego niestandardowego kodu HTML. Daje to pe\u0142n\u0105 kontrol\u0119 nad projektem. Aby wstawi\u0107 do szablonu wiadomo\u015bci e-mail HTML tag personalizacji:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b><a href='\/jak-stworzyc-i-wyslac-kampanie-e-mail-w-formacie-html\/'>Podczas procesu tworzenia kampanii<\/a> przejd\u017a do projektowania wiadomo\u015bci e-mail w kreatorze HTML.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2.<\/b> Postaw kursor w miejscu, w kt\u00f3rym chcesz doda\u0107 tag personalizacji.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3.<\/b> Kliknij <b><i>Insert<\/i><\/b>, a nast\u0119pnie<b><i> Personalized Content<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561542225\/09281c2096f15edab923e25f\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561542225\/09281c2096f15edab923e25f\/image.png' width='194' height='214'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>4. <\/b>Wybierz tag personalizacji, kt\u00f3ry chcesz wstawi\u0107, np. <i>First Name<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' width='693' height='515'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>5. <\/b>Tag personalizacji zosta\u0142 dodany do Twojego e-maila. Oznacza to, \u017ce ka\u017cdy kontakt, kt\u00f3ry w profilu uzupe\u0142nione ma pole <i>First Name,<\/i> po otworzeniu e-maila zobaczy w miejscu %FIRSTNAME% swoje imi\u0119.<\/p>\n<\/div>\n<div class='intercom-interblocks-table'>\n<table>\n<tbody>\n<tr>\n<td>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli pracujesz w edytorze wizualnym, czyli tym:<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561551040\/5f8f6ff9c196ba4992971f6d\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561551040\/5f8f6ff9c196ba4992971f6d\/image.png' width='570' height='137'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>postaw kursor, w miejscu, w kt\u00f3rym chcesz doda\u0107 tag personalizacji, a nast\u0119pnie kliknij opcj\u0119<b><i> Personalize Message<\/i><\/b>. <\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561551962\/eb8c11ac31b2c56c164f4304\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561551962\/eb8c11ac31b2c56c164f4304\/image.png' width='1856' height='516'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Nast\u0119pnie wybierz tag, kt\u00f3ry chcesz wstawi\u0107.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_ea7c948547'>Jak wstawi\u0107 tagi personalizacji do wiadomo\u015bci e-mail w kreatorze wiadomo\u015bci <i>text-only<\/i>?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Wiadomo\u015bci e-mail typu <i>text-only<\/i> zawieraj\u0105 tylko tekst i nie oferuj\u0105 opcji formatowania. W przypadku tych e-maili nie jest \u015bledzony wsp\u00f3\u0142czynnik otwar\u0107.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b>W kreatorze wiadomo\u015bci <i>text-only<\/i> kliknij przycisk <b><i>Insert<\/i><\/b>, a nast\u0119pnie <b><i>Personalized Content<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561555432\/7d6beb9337a55d71501684ba\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561555432\/7d6beb9337a55d71501684ba\/image.png' width='810' height='256'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2. <\/b>Wybierz tag personalizacji, kt\u00f3ry chcesz wstawi\u0107, np. <i>First Name<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/561538243\/db09b08613a953bb68b6488b\/image.png' width='693' height='515'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3. <\/b>Tag personalizacji zosta\u0142 dodany do Twojego e-maila. Oznacza to, \u017ce ka\u017cdy kontakt, kt\u00f3ry w profilu uzupe\u0142nione ma pole <i>First Name,<\/i> po otworzeniu e-maila zobaczy w miejscu %FIRSTNAME% swoje imi\u0119.<\/p>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_bb5046aca6'><\/h2>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Przeczytaj tak\u017ce:<\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/tagi-personalizacji-wprowadzenie\/'>Tagi personalizacji \u2013 wprowadzenie<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-dodac-tag-personalizacji-do-tytulu-kampanii\/'>Jak doda\u0107 tag personalizacji do tytu\u0142u kampanii?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Wstawianie tag\u00f3w personalizacji do wiadomo\u015bci e-mail mo\u017ce zwi\u0119kszy\u0107 zaanga\u017cowanie ze strony Twoich odbiorc\u00f3w i poprawi\u0107 ich do\u015bwiadczenia z Twoj\u0105 mark\u0105. Mo\u017cesz<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","hentry","category-cdxp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=789"}],"version-history":[{"count":6,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/789\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/789\/revisions\/2308"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}