{"id":765,"date":"2025-08-11T14:31:31","date_gmt":"2025-08-11T14:31:31","guid":{"rendered":"https:\/\/rs.quarticon.com\/jak-uzywac-opcje-tresci-zmiennych-message-variables-w-kampaniach-e-mail\/"},"modified":"2025-08-12T15:38:15","modified_gmt":"2025-08-12T15:38:15","slug":"jak-uzywac-opcje-tresci-zmiennych-message-variables-w-kampaniach-e-mail","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/jak-uzywac-opcje-tresci-zmiennych-message-variables-w-kampaniach-e-mail\/","title":{"rendered":"Jak u\u017cywa\u0107 opcj\u0119 tre\u015bci zmiennych (Message Variables) w kampaniach e-mail?"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Tre\u015bci zmienne (Message Variables) to tre\u015bci w ramach kampanii e-mail, do kt\u00f3rych mo\u017cesz przypisa\u0107 tag personalizacji.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_7f9164c166'>Jak u\u017cywa\u0107 opcji tre\u015bci zmiennych (Message Variables)?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Tre\u015bci zmienne w wiadomo\u015bciach e-mail pobieraj\u0105 sta\u0142\u0105 warto\u015b\u0107 ze scentralizowanego miejsca na Twoim koncie na platformie CDXP.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Po utworzeniu tre\u015bci zmiennej mo\u017cesz u\u017cy\u0107 jej w dowolnej liczby kampanii, a tak\u017ce zaktualizowa\u0107 w dowolnym momencie na stronie <b>Campaigns <i>-&gt;<\/i><\/b> <b><i>Manage Variables<\/i><\/b>. Po ka\u017cdej aktualizacji zmiennej wszystkie kampanie korzystaj\u0105ce z niej b\u0119d\u0105 wy\u015bwietla\u0107 nowe informacje. U\u0142atwia to aktualizowanie fragmentu tre\u015bci w kampaniach naraz, a nie pojedynczo.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Istnieje wiele sposob\u00f3w wykorzystania tre\u015bci zmiennej w kampaniach. Mo\u017cesz, na przyk\u0142ad, u\u017cy\u0107 zmiennej do podpisu wiadomo\u015bci e-mail. Nie stawiamy ogranicze\u0144 co do liczby zmiennych, kt\u00f3re mo\u017cesz utworzy\u0107.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Nie mo\u017cesz jedynie u\u017cywa\u0107 tre\u015bci zmiennych w:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>indywidualnych wiadomo\u015bci e-mail wysy\u0142anych bezpo\u015brednio z rekordu transakcji, kontaktu lub strony przegl\u0105du kontakt\u00f3w<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>zautomatyzowanych e-mailach sprzeda\u017cowych typu 1:1 (dzia\u0142anie w automatyzacji <b><i>Send 1:1 email<\/i><\/b>)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>e-mailach potwierdzaj\u0105cych zgod\u0119 na subskrypcj\u0119<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>w temacie wiadomo\u015bci e-mail<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_adb88b9403'>Jak utworzy\u0107 tre\u015b\u0107 zmienn\u0105 (Message Variable) w panelu CDXP?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1.<\/b> Przejd\u017a do zak\u0142adki <b>Campaigns<\/b>, a nast\u0119pnie na stron\u0119 <b><i>Manage Variables<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567617812\/4f612463fbb53e0600c298cb\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567617812\/4f612463fbb53e0600c298cb\/image.png' width='272' height='344'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2. <\/b>Kliknij przycisk <b><i>Add<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567619172\/0cd365f701a3321fc4b55e26\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567619172\/0cd365f701a3321fc4b55e26\/image.png' width='286' height='71'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3. <\/b>Wpisz nazw\u0119 tre\u015bci zmiennej w polu <b><i>Personalization Name.<\/i><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Nazwa zmiennej jest wewn\u0119trzna i powinna by\u0107 dla Ciebie pomocna, utw\u00f3rz zatem tak\u0105, dzi\u0119ki kt\u00f3rej \u0142atwo znajdziesz t\u0119, kt\u00f3r\u0105 chcesz w danym momencie wykorzysta\u0107. Na przyk\u0142ad, je\u015bli chcesz utworzy\u0107 zmienn\u0105 dla og\u00f3lnego podpisu firmowego, mo\u017cesz nazwa\u0107 zmienn\u0105 <i>company signature<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567623966\/d2a2c6e7541ee8e266e952f7\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567623966\/d2a2c6e7541ee8e266e952f7\/image.png' width='848' height='322'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>4. <\/b>Utw\u00f3rz tag personalizacji dla tre\u015bci zmiennej w polu <b><i>Personalization Tag<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Upewnij si\u0119, \u017ce tag jest czym\u015b, co mo\u017cesz rozpozna\u0107 i zapami\u0119ta\u0107. Dzi\u0119ki temu \u0142atwiej b\u0119dzie Ci u\u017cy\u0107 go do swojej kampanii.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567624335\/12bc1872caa9bd66da2240df\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567624335\/12bc1872caa9bd66da2240df\/image.png' width='833' height='317'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>5. <\/b>Wybierz list\u0119, do kt\u00f3rej chcesz przypisa\u0107 zmienn\u0105.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Informacje zawarte w zmiennej pojawi\u0105 si\u0119 tylko dla kontakt\u00f3w z wybranej listy. Mo\u017cesz wybra\u0107 wi\u0119cej ni\u017c jedn\u0105 list\u0119, przytrzymuj\u0105c klawisz SHIFT.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567625356\/46926a2ecac05b634f7aeb0c\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567625356\/46926a2ecac05b634f7aeb0c\/image.png' width='821' height='237'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>6. <\/b>Wybierz format zmiennej z rozwijanej listy <b><i>Format<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Mo\u017cesz wybra\u0107 format HTML lub zwyk\u0142y tekst. HTML oznacza, \u017ce \u200b\u200bmo\u017cesz u\u017cywa\u0107 tej zmiennej tylko w wiadomo\u015bciach e-mail w formacie HTML, zwyk\u0142y tekst za\u015b oznacza, \u017ce \u200b\u200bmo\u017cesz u\u017cywa\u0107 tej zmiennej wiadomo\u015bci tylko w wiadomo\u015bciach e-mail zawieraj\u0105cych zwyk\u0142y tekst.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567627131\/098b69d10c3d52f2fce90cd9\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567627131\/098b69d10c3d52f2fce90cd9\/image.png' width='838' height='348'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>7. <\/b>Dodaj zawarto\u015b\u0107 do zmiennej wiadomo\u015bci w polu <b><i>Visual Editor<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W tej sekcji mo\u017cesz dodawa\u0107 i formatowa\u0107 tekst, dodawa\u0107 obrazy i wstawia\u0107 zawarto\u015b\u0107 warunkow\u0105. Mo\u017cesz r\u00f3wnie\u017c doda\u0107 personalizacj\u0119 za pomoc\u0105 tag\u00f3w personalizacyjnych.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli wolisz doda\u0107 niestandardowy kod HTML podczas tworzenia zmiennej wiadomo\u015bci, mo\u017cesz to zrobi\u0107, przechodz\u0105c na kart\u0119 <b><i>Code Editor<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567628375\/541ccd8527ef27e7aaa5eca6\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567628375\/541ccd8527ef27e7aaa5eca6\/image.png' width='766' height='588'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>8. <\/b>Po dodaniu tre\u015bci zmiennej kliknij przycisk <b><i>Add<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567634630\/24f567e33cd50a5efd60c1f7\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/567634630\/24f567e33cd50a5efd60c1f7\/image.png' width='184' height='56'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_2f6e5eb8bf'>Jak doda\u0107 tre\u015b\u0107 zmienn\u0105 do kampanii e-mail?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby doda\u0107 zmienn\u0105 wiadomo\u015bci do kampanii, wpisz tag personalizacji (patrz punkt 3 powy\u017cej) dla zmiennej w wiadomo\u015bci.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Kontynuuj\u0105c powy\u017cszy przyk\u0142ad, wpisz do kampanii:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>%COMPANYSIGNATURE%<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Gdy Tw\u00f3j kontakt otrzyma wiadomo\u015b\u0107 e-mail, zobaczy informacje zawarte w Twojej zmiennej (czyli tre\u015b\u0107 utworzon\u0105 przez Ciebie w edytorze w punkcie 7).<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli wstawisz zmienn\u0105 wiadomo\u015bci do kampanii automatyzowanej, tre\u015b\u0107 tej zmiennej zostanie wyrenderowana dla wszystkich kontakt\u00f3w. Nie ma wtedy znaczenia, czy znajduj\u0105 si\u0119 one na li\u015bcie wybranej dla zmiennej wiadomo\u015bci (czyli tej wybranej w punkcie 5).<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Zobacz tak\u017ce: <\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/tagi-personalizacji-wprowadzenie\/'>Tagi personalizacji \u2013 wprowadzenie<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-wstawic-tagi-personalizacji-do-tresci-wiadomosci-e-mail\/'>Jak wstawi\u0107 tagi personalizacji do tre\u015bci wiadomo\u015bci e-mail?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Tre\u015bci zmienne (Message Variables) to tre\u015bci w ramach kampanii e-mail, do kt\u00f3rych mo\u017cesz przypisa\u0107 tag personalizacji. Jak u\u017cywa\u0107 opcji tre\u015bci zmiennych (Messa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-765","post","type-post","status-publish","format-standard","hentry","category-cdxp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":6,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":2287,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/765\/revisions\/2287"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}