{"id":764,"date":"2025-08-11T14:31:31","date_gmt":"2025-08-11T14:31:31","guid":{"rendered":"https:\/\/rs.quarticon.com\/jak-korzystac-z-tresci-warunkowych-conditional-content-w-wiadomosciach-email\/"},"modified":"2025-08-12T15:38:15","modified_gmt":"2025-08-12T15:38:15","slug":"jak-korzystac-z-tresci-warunkowych-conditional-content-w-wiadomosciach-email","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/jak-korzystac-z-tresci-warunkowych-conditional-content-w-wiadomosciach-email\/","title":{"rendered":"Jak korzysta\u0107 z tre\u015bci warunkowych (Conditional Content) w wiadomo\u015bciach e\u2011mail?"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Tre\u015bci warunkowe umo\u017cliwiaj\u0105 wysy\u0142anie r\u00f3\u017cnych tre\u015bci do r\u00f3\u017cnych kontakt\u00f3w w ramach jednej kampanii. Mo\u017cesz, na przyk\u0142ad:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wy\u015bwietla\u0107 r\u00f3\u017cne zdj\u0119cia produktu w zale\u017cno\u015bci od zainteresowa\u0144 kontaktu<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>dostosowywa\u0107 wysy\u0142an\u0105 ofert\u0119 do tego, na jakim etapie cyklu \u017cycia klienta znajduje si\u0119 Tw\u00f3j kontakt<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wysy\u0142a\u0107 artyku\u0142y o r\u00f3\u017cnej tematyce w zale\u017cno\u015bci od problemu, kt\u00f3ry kontakt pr\u00f3buje rozwi\u0105za\u0107 za pomoc\u0105 Twojego produktu<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Tre\u015bci warunkowe to swego rodzaju personalizacja, dzi\u0119ki kt\u00f3rej zwi\u0119kszysz trafno\u015b\u0107 swoich wiadomo\u015bci dla ka\u017cdego indywidualnego kontaktu. Dzi\u0119ki nim zwi\u0119kszysz wsp\u00f3\u0142czynnik otwar\u0107, konwersji i dostarczalno\u015bci, a tak\u017ce poprawisz swoje relacje z odbiorcami.<\/p>\n<\/div>\n<div class='intercom-interblocks-table'>\n<table>\n<tbody>\n<tr>\n<td>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby utworzy\u0107 tre\u015bci warunkowe, mo\u017cesz u\u017cy\u0107 nast\u0119puj\u0105cych element\u00f3w:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Pola kontaktu i tagi<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Pola transakcji<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Pola konta (account)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Pola e-commerce<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Zdarzenia utworzone przez Ciebie w ramach opcji Event Tracking<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Geolokalizacja kontaktu, adres IP, ID, data i godzina subskrypcji kontaktu oraz subskrybowane listy<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_1f8c86c021'>Korzystanie z tre\u015bci warunkowych w kreatorze wiadomo\u015bci e-mail<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Na etapie projektowania kampanii najed\u017a kursorem na blok tre\u015bci, dla kt\u00f3rego chcesz utworzy\u0107 warunki. Kliknij ikon\u0119 ko\u0142a z\u0119batego, kt\u00f3ra pojawi si\u0119 po prawej stronie bloku, a nast\u0119pnie kliknij <b><i>Make conditional<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560795351\/a5490d990c2d99786da71394\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560795351\/a5490d990c2d99786da71394\/image.png' width='631' height='220'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Pojawi si\u0119 okno modalne, w kt\u00f3rym mo\u017cesz utworzy\u0107 segmenty tj. warunki, po kt\u00f3rych spe\u0142nieniu kontaktom wy\u015bwietlone zostan\u0105 wybrane tre\u015bci. <\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560796010\/15b0d4518052c6d0c919d016\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560796010\/15b0d4518052c6d0c919d016\/image.png' width='773' height='268'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Podczas tworzenia warunk\u00f3w mo\u017cesz u\u017cy\u0107 nast\u0119puj\u0105cych element\u00f3w:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>p\u00f3l kontaktu i tag\u00f3w<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>p\u00f3l transakcji<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>p\u00f3l konta (account)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>p\u00f3l e-commerce<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>zdarze\u0144 utworzonych przez Ciebie w ramach opcji Event Tracking<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>danych geolokalizacyjnych kontaktu, adres IP, ID, daty i godziny subskrypcji kontaktu oraz informacji dotycz\u0105cych subskrybowanych list<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560797773\/2976e548c68c68639a98174e\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560797773\/2976e548c68c68639a98174e\/image.png' width='774' height='488'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Na przyk\u0142ad, je\u015bli sprzedajesz farby do wn\u0119trz, mo\u017cesz okre\u015bli\u0107, \u017ce je\u015bli ulubionym kolorem kontaktu jest <i>\u017c\u00f3\u0142ty<\/i>, w wiadomo\u015bci e-mail wy\u015bwietlona zostanie grafika przedstawiaj\u0105ca Twoj\u0105 najnowsz\u0105 kolekcj\u0119 \u017c\u00f3\u0142tych farb.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W projekcie e-maila mo\u017cesz r\u00f3wnie\u017c doda\u0107 drug\u0105 grafik\u0119, kt\u00f3ra przedstawia kolekcj\u0119 niebieskich farb. Po wys\u0142aniu kampanii grafiki zostan\u0105 ukryte lub wy\u015bwietlone w zale\u017cno\u015bci od tego, czy kontakt preferuje \u017c\u00f3\u0142t\u0105 czy niebiesk\u0105 farb\u0119.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_711a90f8cd'>Korzystanie z tre\u015bci warunkowych w kampaniach e-mailowych w formacie HTML lub <i>text-only<\/i> <\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Tre\u015bci warunkowych mo\u017cesz u\u017cy\u0107 tak\u017ce w wiadomo\u015bciach e-mail w formacie HTML lub tekstowym (<i>text-only<\/i>) za pomoc\u0105 kodu. Wykorzystuj\u0105 one logik\u0119<i> If\/Then<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W kreatorze HTML w lewym g\u00f3rnym rogu ekranu zobaczysz przycisk <b><i>Insert<\/i><\/b>. Kliknij na niego, aby wy\u015bwietli\u0107 menu. Nast\u0119pnie kliknij<b><i> Conditional Content<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560803884\/5b84ba0bed3d31214eff78c8\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560803884\/5b84ba0bed3d31214eff78c8\/image.png' width='207' height='244'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Wy\u015bwietlone zostanie okienko modalne, kt\u00f3re pozwala skonfigurowa\u0107 logik\u0119 tre\u015bci warunkowych.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Na poni\u017cszym przyk\u0142adzie budujemy warunek \u2013 chcemy w wiadomo\u015bci e-mail wy\u015bwietli\u0107 produkt w zale\u017cno\u015bci od tego, czym zainteresowany jest kontakt:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262390\/e36b429c1e0d7b33a14718ad\/Screen_Shot_2016-06-03_at_8.12.40_AM.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262390\/e36b429c1e0d7b33a14718ad\/Screen_Shot_2016-06-03_at_8.12.40_AM.png'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Po zdefiniowaniu warunk\u00f3w, kliknij <b><i>OK<\/i><\/b>. Spowoduje to automatyczne wstawienie warunkowej tre\u015bci w miejsce, w kt\u00f3rym znajduje si\u0119 kursor. Tw\u00f3j kod mo\u017ce wygl\u0105da\u0107 mniej wi\u0119cej tak:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262401\/88b9815b71719167d48b8067\/image__3_.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262401\/88b9815b71719167d48b8067\/image__3_.png'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Teraz wystarczy, \u017ce zmodyfikujesz t\u0119 cz\u0119\u015b\u0107 kodu, w kt\u00f3rej jest napisane <b><i>Insert Content Here<\/i><\/b>, aby zdefiniowa\u0107, co zostanie wy\u015bwietlone, je\u015bli Twoje kontakty b\u0119d\u0105 spe\u0142nia\u0107 Twoje warunki, oraz <b><i>Insert Alternative Content Here<\/i><\/b>, aby zdefiniowa\u0107, co zostanie wy\u015bwietlone, je\u015bli Twoje kontakty nie spe\u0142ni\u0105 \u017cadnego z ustawionych warunk\u00f3w. Po zmodyfikowaniu kod mo\u017ce wygl\u0105da\u0107 nast\u0119puj\u0105co:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262407\/54062edfcd283dbd2d98517c\/image__4_.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262407\/54062edfcd283dbd2d98517c\/image__4_.png'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli wysy\u0142asz wiadomo\u015b\u0107 e-mail w formacie HTML, mo\u017cesz wstawi\u0107 dowolny kod HTML lub CSS, w tym obrazy, linki itp. Pami\u0119taj jednak, \u017ce wysy\u0142aj\u0105c kampani\u0119 typu <i>text-only<\/i>, mo\u017cesz wstawi\u0107 tylko tekst.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_4e26610cad'>Podgl\u0105d tre\u015bci warunkowych<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby wy\u015bwietli\u0107 podgl\u0105d kampanii e-mail spersonalizowanej tre\u015bciami warunkowymi:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b>Przejd\u017a do etapu <b><i>Podsumowanie kampanii<\/i><\/b> w procesie tworzenia kampanii.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2. <\/b>Kliknij <b><i>Desktop Preview<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3. <\/b>W prawym g\u00f3rnym rogu podgl\u0105du znajduje si\u0119 pole e-mail. Wprowad\u017a adres e-mail jednego z kontakt\u00f3w i kliknij <b><i>Preview<\/i><\/b>, aby zobaczy\u0107, jak kampania b\u0119dzie wygl\u0105da\u0107 dla tego kontaktu po wys\u0142aniu.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262418\/c06ff8ff2e94f7fab40a06f7\/3061fad5-b5bf-45fb-901c-e6b1e4d4c592.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/560262418\/c06ff8ff2e94f7fab40a06f7\/3061fad5-b5bf-45fb-901c-e6b1e4d4c592.png'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Zobacz tak\u017ce:<\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-stworzyc-i-wyslac-kampanie-e-mail-w-formacie-html\/'>Jak stworzy\u0107 i wys\u0142a\u0107 kampani\u0119 e-mail w formacie HTML?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/przewodnik-po-klasycznym-kreatorze-e-mail-dragdrop\/'>Przewodnik po kreatorze e-mail drag&#038;drop<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-korzystac-z-tresci-predykcyjnych-predictive-content-w-emailach\/'>Jak korzysta\u0107 z tre\u015bci predykcyjnych (Predictive content) w e\u2011mailach?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Tre\u015bci warunkowe umo\u017cliwiaj\u0105 wysy\u0142anie r\u00f3\u017cnych tre\u015bci do r\u00f3\u017cnych kontakt\u00f3w w ramach jednej kampanii. Mo\u017cesz, na przyk\u0142ad:wy\u015bwietla\u0107 r\u00f3\u017cne zdj\u0119cia produktu w za<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-764","post","type-post","status-publish","format-standard","hentry","category-cdxp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":6,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"predecessor-version":[{"id":2286,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/764\/revisions\/2286"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}