{"id":758,"date":"2025-08-11T14:31:29","date_gmt":"2025-08-11T14:31:29","guid":{"rendered":"https:\/\/rs.quarticon.com\/raporty-skutecznosci-kampanii\/"},"modified":"2025-08-12T15:38:16","modified_gmt":"2025-08-12T15:38:16","slug":"raporty-skutecznosci-kampanii","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/raporty-skutecznosci-kampanii\/","title":{"rendered":"Raporty skuteczno\u015bci kampanii"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Raporty skuteczno\u015bci kampanii zawieraj\u0105 zbiorcze dane dotycz\u0105ce wszystkich wys\u0142anych na Twoim koncie kampanii, tak\u017ce tych wys\u0142anych do co najmniej jednego kontaktu w ramach automatyzacji. Raport nie obejmuje jednak wiadomo\u015bci e-mail typu 1:1.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W ramach raportu mo\u017cesz:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>sprawdzi\u0107 kwot\u0119 wygenerowanych przychod\u00f3w z e-commerce (wymaga po\u0142\u0105czenia z integracj\u0105 Deep Data)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>sprawdzi\u0107 liczb\u0119 wysy\u0142ek, otwar\u0107, klikni\u0119\u0107, rezygnacji z subskrypcji i odbi\u0107<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>sprawdzi\u0107 <i>open rate, click-to-open rate, click rate<\/i>, wsp\u00f3\u0142czynnik rezygnacji z subskrypcji (<i>unsubscribe rate<\/i>), wsp\u00f3\u0142czynnik przekaza\u0144 (<i>forward rate<\/i>) i wsp\u00f3\u0142czynnik odrzuce\u0144 (<i>bounce rate<\/i>)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wy\u015bwietli\u0107 metryki dla wiadomo\u015bci e-mail typu <i>split-test<\/i> i zweryfikowa\u0107, jak performuj\u0105 poszczeg\u00f3lne warianty wiadomo\u015bci<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>sprawdzi\u0107 skuteczno\u015b\u0107 swoich kampanii w okre\u015blonym przedziale czasowym<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wyeksportowa\u0107 dane do pliku CSV, TXT, Excel (2007 lub nowszy), JSON, HTML lub Markdown<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Spis tre\u015bci:<\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='#h_3af9580baa'>Jak przej\u015b\u0107 do raport\u00f3w skuteczno\u015bci kampanii?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='#h_fa8db8fa0d'>Jak filtrowa\u0107 dane w raporcie skuteczno\u015bci kampanii?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='#h_18529350a7'>Eksportowanie raportu skuteczno\u015bci kampanii<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='#h_2250e722d3'>Jak wy\u015bwietli\u0107 metryki dla kampanii typu split-test?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='#h_d332d9ab4a'>Informacje i poj\u0119cia zawarte w raporcie skuteczno\u015bci kampanii<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_3af9580baa'>Jak przej\u015b\u0107 do raport\u00f3w skuteczno\u015bci kampanii?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Dost\u0119p do raportu skuteczno\u015bci kampanii mo\u017cna uzyska\u0107 przechodz\u0105c do zak\u0142adki <b>Reports <\/b>z menu po lewej stronie, a nast\u0119pnie klikaj\u0105c <b><i>Campaigns Performance<\/i><\/b>;<b><i> <\/i><\/b>raport skuteczno\u015bci kampanii za\u0142aduje histori\u0119 kampanii wys\u0142anych w ci\u0105gu ostatnich 14 dni.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605627962\/7b9d3423bd9dbd60a36f29ad\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605627962\/7b9d3423bd9dbd60a36f29ad\/image.png' width='222' height='623'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_fa8db8fa0d'>Jak filtrowa\u0107 dane w raporcie skuteczno\u015bci kampanii?<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W g\u00f3rnej cz\u0119\u015bci raportu znajduj\u0105 si\u0119 trzy filtry, kt\u00f3rych mo\u017cesz u\u017cy\u0107 do wy\u015bwietlenia danych o skuteczno\u015bci kampanii. Te trzy filtry to:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>data wys\u0142ania kampanii (<i>Campaign Sent Date<\/i>)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wynik <i>pocz\u0105tek <\/i>(<i>Result Start<\/i>)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wynik <i>koniec <\/i>(<i>Result End<\/i>)<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Dwa ostatnie wy\u015bwietl\u0105 si\u0119 po klikni\u0119ciu w przycisk <b><i>More filters<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605634784\/0f5c5c2f1ae2024aa037a5de\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605634784\/0f5c5c2f1ae2024aa037a5de\/image.png' width='580' height='129'><\/a><\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_3516f6b883'>Filtr daty wys\u0142ania kampanii<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Data wys\u0142ania kampanii odnosi si\u0119 do czasu, kiedy dana kampania zosta\u0142a wys\u0142ana po raz ostatni.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Opcje, kt\u00f3rych mo\u017cesz u\u017cy\u0107 w ramach tego filtra to:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>dzi\u015b<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>wczoraj<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>ostatnie 7 dni<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>ostatnie 14 dni<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>ostatnie 30 dni<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>zakres niestandardowy<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli wybierzesz opcj\u0119 <i>zakres niestandardowy<\/i>, mo\u017cesz ustawi\u0107 w\u0142asny zakres daty wys\u0142ania kampanii za pomoc\u0105 filtr\u00f3w pocz\u0105tek wys\u0142ania (<b><i>Sent Beginning<\/i><\/b>) i zako\u0144czenie wys\u0142ania (<b><i>Sent End<\/i><\/b>). Aby u\u017cy\u0107 tych filtr\u00f3w, kliknij ka\u017cdorazowo w ich pola i wybierz w kalendarzu daty.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605638719\/a7a9a7d7307a57625184ed13\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605638719\/a7a9a7d7307a57625184ed13\/image.png' width='939' height='419'><\/a><\/div>\n<div class='intercom-interblocks-table'>\n<table>\n<tbody>\n<tr>\n<td>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Je\u015bli przegl\u0105dasz dane dotycz\u0105ce kampanii wys\u0142anych w ramach aktywnej jeszcze automatyzacji, filtr daty <b><i>Sent End<\/i><\/b> musi by\u0107 lub zawiera\u0107 bie\u017c\u0105c\u0105 dat\u0119. Je\u015bli ustawisz go na dat\u0119 wcze\u015bniejsz\u0105, raport nie b\u0119dzie zawiera\u0142 dok\u0142adnych wynik\u00f3w.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_52cdcb1ac6'>Filtry: wynik <i>pocz\u0105tek <\/i>(<i>Result Start<\/i>) i wynik <i>koniec <\/i>(<i>Result End<\/i>)<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Te dwa filtry s\u0142u\u017c\u0105 do wy\u015bwietlania danych kampanii, takich jak otwarcia i klikni\u0119cia. Ustawiony tutaj zakres dat jest powi\u0105zany z filtrem daty wys\u0142ania kampanii. Na przyk\u0142ad, je\u015bli chcesz zobaczy\u0107 kampanie wys\u0142ane w ci\u0105gu ostatnich 14 dni i ich skuteczno\u015b\u0107 w ci\u0105gu ostatnich siedmiu dni, mo\u017cesz to skonfigurowa\u0107 w nast\u0119puj\u0105cy spos\u00f3b:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Filtr daty wys\u0142ania kampanii: ostatnie 14 dni<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Filtr <i>Result Start<\/i> = 11 marca (lub cokolwiek jest 7 dni przed bie\u017c\u0105c\u0105 dat\u0105)<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Filtr <i>Result End<\/i> = 18 marca (lub jakakolwiek jest bie\u017c\u0105ca data)<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby ustawi\u0107 zakres dat, kliknij w pole daty rozpocz\u0119cia i zako\u0144czenia i wybierz daty z kalendarza.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-left'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605648321\/66e19d04f9466a4c183a6c5b\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605648321\/66e19d04f9466a4c183a6c5b\/image.png' width='589' height='131'><\/a><\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_378d853483'>Inne sposoby przegl\u0105dania danych w raporcie skuteczno\u015bci kampanii<\/h3>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Klikni\u0119cie dowolnego nag\u0142\u00f3wka kolumny pozwoli Ci posortowa\u0107 dane raportu w kolejno\u015bci rosn\u0105cej lub malej\u0105cej.<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Klikni\u0119cie nazwy kampanii przekieruje Ci\u0119 do indywidualnego raportu dla tej kampanii.<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Klikni\u0119cie wiersza tematu kampanii typu<i> split-test<\/i> umo\u017cliwi wy\u015bwietlenie wska\u017anik\u00f3w skuteczno\u015bci dla ka\u017cdej wiadomo\u015bci w te\u015bcie.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_18529350a7'>Eksportowanie raportu skuteczno\u015bci kampanii<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby wyeksportowa\u0107 raport, wykonaj nast\u0119puj\u0105ce kroki:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b>Najed\u017a kursorem na kolumn\u0119<i> Bounce Rate <\/i>i kliknij w trzy kropki w prawym g\u00f3rnym rogu nad ni\u0105.<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605671990\/aaa93dc35ceef69b8d61dc9d\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605671990\/aaa93dc35ceef69b8d61dc9d\/image.png' width='111' height='289'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2.<\/b> Kliknij <b><i>Download data<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605672448\/8fedf31063801580a1b268ad\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605672448\/8fedf31063801580a1b268ad\/image.png' width='263' height='186'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>3. <\/b>Wybierz preferowany format pliku, sprawd\u017a zaawansowane ustawienia i kliknij <b><i>Download<\/i><\/b>, aby wyeksportowa\u0107 dane.<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605676099\/e75d5d179fe86eba1e63b5da\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605676099\/e75d5d179fe86eba1e63b5da\/image.png' width='458' height='356'><\/a><\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605676595\/536ec90d6b0e5565535395bc\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605676595\/536ec90d6b0e5565535395bc\/image.png' width='457' height='510'><\/a><\/div>\n<div class='intercom-interblocks-table'>\n<table>\n<tbody>\n<tr>\n<td>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Pami\u0119taj!<\/b> Raport wyga\u015bnie po 90 sekundach. Je\u015bli czekasz d\u0142u\u017cej ni\u017c 90 sekund na wyeksportowanie raportu, wyeksportowany plik b\u0119dzie pusty. Je\u015bli tak si\u0119 stanie, od\u015bwie\u017c przegl\u0105dark\u0119 i pon\u00f3w pr\u00f3b\u0119 eksportu.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_2250e722d3'>Jak wy\u015bwietli\u0107 metryki dla kampanii typu <i>split-test?<\/i> <\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>W raportach mo\u017cesz sprawdzi\u0107 tak\u017ce skuteczno\u015b\u0107 ka\u017cdej wiadomo\u015bci z kampanii typu <i>split-test<\/i>. Zauwa\u017c, \u017ce nie jest to to samo, co akcja <i>podziel <\/i>w automatyzacji.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Aby wy\u015bwietli\u0107 dane o skuteczno\u015bci takiej kampanii:<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>1. <\/b>Kliknij wiersz tematu kampanii w raporcie <b>Campaigns Performance<\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>2. <\/b>Pojawi si\u0119 okno modalne. Kliknij opcj\u0119 <b><i>See Campaign Results by Message<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605660815\/73a6501b70ffed835e958f8a\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605660815\/73a6501b70ffed835e958f8a\/image.png' width='579' height='254'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>System przekieruje Ci\u0119 na now\u0105 stron\u0119, na kt\u00f3rej mo\u017cesz wy\u015bwietli\u0107 dane dotycz\u0105ce ka\u017cdej wiadomo\u015bci zawartej w kampanii typu <i>split-test<\/i>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Zobaczysz trzy grafiki:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>Send Volume by Message<\/i> \u2013 w jakim procencie zosta\u0142a wys\u0142ana do odbiorc\u00f3w ka\u017cda wiadomo\u015b\u0107 w ramach kampanii;<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>Open Rate by Message<\/i> \u2013 wska\u017anik otwar\u0107 dla ka\u017cdej wiadomo\u015bci;<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><i>Click Rate by Message<\/i> \u2013 wsp\u00f3\u0142czynnik klikalno\u015bci dla ka\u017cdej wiadomo\u015bci;<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>a tak\u017ce tabel\u0119 <i>Send Details by Message, <\/i>kt\u00f3ra<i> <\/i>wy\u015bwietla te same dane o skuteczno\u015bci dla ka\u017cdej wiadomo\u015bci w kampanii split-test, co w wi\u0119kszym raporcie <b><i>Campaigns Performance<\/i><\/b>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605662572\/2755f0de6e442b6cfa7bc9ac\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605662572\/2755f0de6e442b6cfa7bc9ac\/image.png' width='1820' height='681'><\/a><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Klikni\u0119cie w kropki w prawym g\u00f3rnym rogu tabeli umo\u017cliwi Ci pobranie danych z tabeli do pliku CSV.<\/p>\n<\/div>\n<div class='intercom-interblocks-image intercom-interblocks-align-center'><a href='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605667565\/b41219856dcf14864079b38f\/image.png' target='_blank' rel='noreferrer nofollow noopener'><img src='https:\/\/cdn.quartic.com.pl\/howtoimg\/i\/o\/605667565\/b41219856dcf14864079b38f\/image.png' width='430' height='178'><\/a><\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_d332d9ab4a'>Informacje i poj\u0119cia zawarte w raporcie skuteczno\u015bci kampanii<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Raport skuteczno\u015bci kampanii b\u0119dzie zawiera\u0142 nast\u0119puj\u0105ce informacje dla ka\u017cdej wys\u0142anej kampanii:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Nazwa kampanii<\/b> \u2013 nazwa kampanii nadana przez Ciebie<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Temat kampanii<\/b> \u2013 tytu\u0142 kampanii<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Liczba wysy\u0142ek (Sends)<\/b> \u2013 ca\u0142kowita liczba wys\u0142anych kampanii; obejmuje kampanie utworzone w zak\u0142adce Campaigns na Twoim koncie, kt\u00f3re zosta\u0142y wys\u0142ane do list(y), a tak\u017ce kampanie utworzone w ramach automatyzacji, kt\u00f3re zosta\u0142y wys\u0142ane do co najmniej jednego kontaktu;<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Liczba otwar\u0107 (Opens) <\/b>\u2013 unikalna liczba otwar\u0107 dla tej kampanii<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Liczba klikni\u0119\u0107 (Clicks)<\/b> \u2013 unikalna liczba klikni\u0119\u0107 kampanii<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Liczba rezygnacji z subskrypcji (Unsubcribes)<\/b> \u2013 liczba kontakt\u00f3w, kt\u00f3re zrezygnowa\u0142y z subskrypcji<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Liczba odbi\u0107 (Bounces)<\/b> \u2013 liczba kontakt\u00f3w, kt\u00f3rym wiadomo\u015b\u0107 e-mail z jakich\u015b powod\u00f3w nie zosta\u0142a dostarczona<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Open rate<\/b> \u2013 wska\u017anik procentowy, wskazuj\u0105cy stosunek liczby otwartych wiadomo\u015bci do liczby wys\u0142anych maili<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Click to Open Rate<\/b> \u2013 wska\u017anik, kt\u00f3ry m\u00f3wi jaki odsetek os\u00f3b, kt\u00f3re otworzy\u0142y Twoj\u0105 wiadomo\u015b\u0107, klikn\u0105\u0142 w co najmniej jeden link znajduj\u0105cy si\u0119 w kreacji<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Click Rate <\/b>\u2013 wska\u017anik procentowy, wskazuj\u0105cy stosunek liczby klikni\u0119\u0107 do wy\u015bwietle\u0144 wiadomo\u015bci<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Unsubscribe Rate <\/b>\u2013 odsetek odbiorc\u00f3w, kt\u00f3rzy klikn\u0119li opcj\u0119 rezygnacji z subskrypcji<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Forward Rate<\/b> \u2013 wska\u017anik procentowy, wskazuj\u0105cy stosunek liczby unikalnych przekierowa\u0144 do liczby wys\u0142anych maili<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Bounce Rate<\/b> \u2013 wska\u017anik procentowy, wskazuj\u0105cy stosunek liczby unikalnych odbi\u0107 do liczby wys\u0142anych maili<\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Przych\u00f3d (Revenue)<\/b> \u2013 \u0142\u0105czna kwota przychod\u00f3w z e-commerce wygenerowanych przez kampani\u0119 (pami\u0119taj, \u017ce aby zobaczy\u0107 te informacje, musisz po\u0142\u0105czy\u0107 si\u0119 z integracj\u0105 Deep Data).<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-horizontal-rule'>\n<hr>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Zobacz tak\u017ce:<\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-stworzyc-i-wyslac-kampanie-e-mail\/'>Jak stworzy\u0107 i wys\u0142a\u0107 kampani\u0119 e-mail?<\/a> (klasyczny kreator drag&#038;drop)<\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-stworzyc-i-wyslac-kampanie-e-mail-w-formacie-html\/'>Jak stworzy\u0107 i wys\u0142a\u0107 kampani\u0119 e-mail w formacie HTML?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-wyslac-kampanie-e-mail-typu-textonly\/'>Jak wys\u0142a\u0107 kampani\u0119 e-mail typu text\u2011only?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-utworzyc-kampanie-typu-split-test\/'>Jak utworzy\u0107 kampani\u0119 typu split-test?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-utworzyc-kampanie-typu-autoresponder\/'>Jak utworzy\u0107 kampani\u0119 typu auto\u2011responder?<\/a><\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b><a href='\/jak-wyslac-kampanie-oparta-na-dacie\/'>Jak wys\u0142a\u0107 kampani\u0119 opart\u0105 na dacie?<\/a><\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>\u200b<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>\u200b<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>\u200b<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Raporty skuteczno\u015bci kampanii zawieraj\u0105 zbiorcze dane dotycz\u0105ce wszystkich wys\u0142anych na Twoim koncie kampanii, tak\u017ce tych wys\u0142anych do co najmniej jednego kont<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-758","post","type-post","status-publish","format-standard","hentry","category-cdxp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":6,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"predecessor-version":[{"id":2280,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/758\/revisions\/2280"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}