{"id":1004,"date":"2025-08-11T14:31:52","date_gmt":"2025-08-11T14:31:52","guid":{"rendered":"https:\/\/rs.quarticon.com\/first-a-third-party-cookies-czym-sie-roznia\/"},"modified":"2025-08-12T15:38:06","modified_gmt":"2025-08-12T15:38:06","slug":"first-a-third-party-cookies-czym-sie-roznia","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/pl\/first-a-third-party-cookies-czym-sie-roznia\/","title":{"rendered":"First- a third- party cookies: czym si\u0119 r\u00f3\u017cni\u0105?"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Zar\u00f3wno first- jak i third-party cookies s\u0105 danymi o u\u017cytkownikach odwiedzaj\u0105cych dan\u0105 witryn\u0119. Istnieje mi\u0119dzy nimi jednak pewna zasadnicza r\u00f3\u017cnica. First-party cookies s\u0105 tworzone przez domen\u0119 hosta, czyli t\u0119 aktualnie odwiedzan\u0105 przez u\u017cytkownika. Third-party cookies tworzone przez domeny inne ni\u017c ta, kt\u00f3r\u0105 u\u017cytkownik odwiedza w danym momencie i s\u0105 u\u017cywane g\u0142\u00f3wnie do \u015bledzenia jego zachowa\u0144 i cel\u00f3w reklamowych. <\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Wyt\u0142umaczymy to na przyk\u0142adzie social mediowych button\u00f3w \u201cLubi\u0119 to\u201d i \u201cUdost\u0119pnij\u201d, na kt\u00f3re wszyscy ch\u0119tnie klikamy. Media spo\u0142eczno\u015bciowe, kt\u00f3re umo\u017cliwiaj\u0105 u\u017cytkownikom logowanie si\u0119, udost\u0119pnianie i polubienie tre\u015bci w witrynach stron trzecich, umieszczaj\u0105 pliki cookie na Twoim urz\u0105dzeniu. Oznacza to, \u017ce nawet je\u015bli nie jeste\u015b zalogowana\/y (np. w serwisie spo\u0142eczno\u015bciowym), pliki te nadal \u015bledz\u0105 Twoj\u0105 aktywno\u015b\u0107, a kiedy na nie wracasz, s\u0105 w stanie wy\u015bwietli\u0107 Ci tre\u015bci, kt\u00f3re Ci\u0119 zainteresuj\u0105. <\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Dlaczego warto zast\u0105pi\u0107 je rozwi\u0105zaniem <a href='https:\/\/howto.quarticon.com\/pl\/articles\/4311091-first-party-cookie'>first-party cookies<\/a>? Po pierwsze, dlatego, \u017ce nie zostan\u0105 one zablokowane. Po drugie, dlatego, \u017ce s\u0105 postrzegane jako bardziej <i>przyjazne<\/i>. Po trzecie, dlatego, \u017ce nie zak\u0142\u00f3c\u0105 funkcjonowania narz\u0119dzi s\u0142u\u017c\u0105cych do personalizacji i optymalizacji procesu zakupowego w Waszych sklepach online. <\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Nadal si\u0119 wahasz? Nie nara\u017caj swojego biznesu na straty i z artyku\u0142u<a href='https:\/\/howto.quarticon.com\/pl\/articles\/4311113-instrukcja-wdrozenia-first-party-cookie'> Instrukcja wdro\u017cenia first-party cookies<\/a> dowiedz si\u0119, jak szybko i prosto wdro\u017cy\u0107 je w Twoim sklepie.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Zar\u00f3wno first- jak i third-party cookies s\u0105 danymi o u\u017cytkownikach odwiedzaj\u0105cych dan\u0105 witryn\u0119. Istnieje mi\u0119dzy nimi jednak pewna zasadnicza r\u00f3\u017cnica. First-par<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1004","post","type-post","status-publish","format-standard","hentry","category-know-how"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/1004\/revisions"}],"predecessor-version":[{"id":1332,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/posts\/1004\/revisions\/1332"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/media?parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/categories?post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/pl\/wp-json\/wp\/v2\/tags?post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}