Know-how

Read our articles, best practices and tips related to an e-commerce industry and our products.

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66 articles in this collection
Written by Martyna Woźniszczuk
Product recommendation practices

Examples of good recommendation practices, which you will use in 5 minutes

Find out the examples of good practices which can positively influence your customers' satisfaction and help you achieve your sales goals.
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Written by Martyna Woźniszczuk
Updated over a week ago

The best pop-up in e‑commerce

Find out how to design an effective pop-up.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to achieve a profit from an advertising campaign?

Find out what are 3 simple ways to maintain the effectiveness indicator of promotional activities at a profitable level.
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Written by Martyna Woźniszczuk
Updated over a week ago

An effective product page in 7 steps, part one

Find out tips on how to build a product page to make it as effective as possible.
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Written by Martyna Woźniszczuk
Updated over a week ago

An effective product page in 7 steps, part two

Find out tips that will help increase the sales potential of your product page.
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Written by Martyna Woźniszczuk
Updated over a week ago

Up-selling, how to earn more on one product?

How to use the up-selling method properly to encourage the customer to spend more money than they initially assumed?
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Written by Martyna Woźniszczuk
Updated over a week ago

Unavailable products can also sell!

Find out what similar products really serve.
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Written by Martyna Woźniszczuk
Updated over a week ago

Delivery terms and profitability in e-commerce

Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting.
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Written by Martyna Woźniszczuk
Updated over a week ago

Shopping cart page – should we still try to sell there?

Take a closer look at the effective recommendation strategy on the shopping cart page.
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Written by Martyna Woźniszczuk
Updated over a week ago

Empty shopping cart – how to avoid the most common mistake in e-commerce?

How to use the potential of the empty cart page in order to make the customer make a purchase?
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Written by Martyna Woźniszczuk
Updated over a week ago

Order status generating additional sales

Find out how to generate additional sales from an order status page.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to use the potential of thank you page?

Find out how to optimise a thank you page: thank your client for their shopping and make them want to buy more.
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Written by Martyna Woźniszczuk
Updated over a week ago

Error 404 – page that converts

Find out what is an error 404 page and how to make it effective for your e-business
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Written by Martyna Woźniszczuk
Updated over a week ago

Avoid the page with no search results

How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to return the customer to your e-shop?

Find out what an internal remarketing network is and how to implement it in the e-shop.
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Written by Martyna Woźniszczuk
Updated over a week ago
E-commerce indicators (KPIs)

Basic indicators in e-commerce

Find out more about the key indicators in e-commerce that allow for the effective functioning of every company.
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Written by Martyna Woźniszczuk
Updated over a week ago

What KPI are increased by QuarticOn?

Find out which e-commerce indicators will increase thanks to our products.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to measure CLV?

Find out what is CLV and how to measure it.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to measure ROI in e-commerce?

Find out how to measure the most important indicator of the profitability of online activities, the ROI.
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Written by Martyna Woźniszczuk
Updated over a week ago

AOV in e-commerce

Find out how to calculate and increase your Average Order Value.
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Written by Martyna Woźniszczuk
Updated over a week ago

What factors affect the AOV?

Find out what recommendation strategies can help you increase the value of the shopping basket.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to measure CAR (Cart Abandonment Rate)?

Find out how to how to calculate CAR and interpret it correctly.
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Written by Martyna Woźniszczuk
Updated over a week ago

OCR in e-commerce

Find out how to calculate and improve the Order Conversion Rate.
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Written by Martyna Woźniszczuk
Updated over a week ago

What is CCR (Cart Completion Rate)?

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Written by Martyna Woźniszczuk
Updated over a week ago

CCR in e-commerce

Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.
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Written by Martyna Woźniszczuk
Updated over a week ago

CAC in e-commerce

Find out how to calculate the cost of acquiring a new customer using the CAC measure.
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Written by Martyna Woźniszczuk
Updated over a week ago

ROAS - why should you measure this KPI?

Find out why measuring the ROAS indicator is so important for your company development.
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Written by Martyna Woźniszczuk
Updated over a week ago

Gross profit margin - how to measure it in e-commerce

Find out how to calculate the gross profit margin that allows you to estimate the real profit.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to reduce bounce rate in e-commerce?

Find out how to reduce the bounce rate in your online shop.
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Written by Martyna Woźniszczuk
Updated over a week ago

What factors affect the bounce rate?

Find out what are the most common factors that can affect the bounce rate.
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Written by Martyna Woźniszczuk
Updated over a week ago
E-mail marketing automation

What is marketing automation?

Find out what is marketing automation and what are its benefits.
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Written by Martyna Woźniszczuk
Updated over a week ago

Implementation of artificial intelligence in marketing automation

What can online shops gain from the implementation of artificial intelligence?
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Written by Martyna Woźniszczuk
Updated over a week ago

Marketing automation – facts and myths

Find out what are the most important facts about marketing automation.
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Written by Martyna Woźniszczuk
Updated over a week ago

5 applications for marketing automation

Find out what are the key applications of marketing automation in e-commerce.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to plan effective communication cycles with customers?

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Written by Martyna Woźniszczuk
Updated over a week ago

Why is it worthwhile to personalise your communication with customers?

Why is personalisation so important in e-commerce?
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Written by Martyna Woźniszczuk
Updated over a week ago

5 most common mistakes made in communication with customers

Find out how to communicate with customers and what should be avoided to keep them with you.
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Written by Martyna Woźniszczuk
Updated over a week ago

4 most common mistakes when implementing marketing automation tools

Find out what are the most common mistakes made while implementing marketing automation.
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Written by Martyna Woźniszczuk
Updated over a week ago

5 golden rules for composing e-mails to customers

Find out how to write e-mails to make them effective.
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Written by Martyna Woźniszczuk
Updated over a week ago

How does marketing automation help you recover abandoned shopping baskets?

Find out how to use marketing automation to encourage them to finalise transactions in the e-shop.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to use e-mail marketing to boost conversion in your online shop?

Find out what elements should you pay attention to when creating an e-mail marketing campaign.
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Written by Martyna Woźniszczuk
Updated over a week ago
QuarticOn & Friends about internet marketing

Why personalising your online shop is a must?

What is personalisation and why is it worth to personalise your online shop?
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Written by Martyna Woźniszczuk
Updated over a week ago

Why is it worth to trust artificial intelligence in e-commerce?

Why is it worth investing in AI and what can we achieve thanks to this?
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Written by Martyna Woźniszczuk
Updated over a week ago

Is AI smarter than a human?

Can artificial intelligence really match the human intellect?
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Written by Martyna Woźniszczuk
Updated over a week ago

Artificial intelligence in e-commerce

Find out what artificial intelligence is and where it is used.
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Written by Martyna Woźniszczuk
Updated over a week ago

Performance marketing

What is performance marketing and why it is worth optimising advertising activities in e-commerce?
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Written by Martyna Woźniszczuk
Updated over a week ago

Challenges in the e-commerce manager's work. 5 tips to help you run a successful online business!

What are the duties and challenges e-commerce managers face in their daily work? How to optimise their work?
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Written by Martyna Woźniszczuk
Updated over a week ago

10 mistakes made by online shops

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Written by Martyna Woźniszczuk
Updated over a week ago

5 reasons why customers abandon their shopping carts

Find out the reasons why customers abandon their shopping carts.
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Written by Martyna Woźniszczuk
Updated over a week ago

5 ways to save abandoned shopping carts

Why do consumers not complete transactions and how to save abandoned shopping carts?
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Written by Martyna Woźniszczuk
Updated over a week ago

Churn - customer's life cycle in e-commerce

Clients’ contact with the brand builds certain experiences in their mind that affect behaviour throughout the entire shopping cycle
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Written by Martyna Woźniszczuk
Updated over a week ago

What do you know about your customers? Segmentation of customers in the e-shop

Find out why it is worth to get to know your customers better and how to segment the target group in the e-shop.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to write good content marketing articles for e-commerce?

Find out our tips on how to create effective and engaging texts in e-commerce.
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Written by Martyna Woźniszczuk
Updated over a week ago

Is it worth to take part in Black Friday?

Find out what are the benefits of participating in Black Friday.
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Written by Martyna Woźniszczuk
Updated over a week ago

Social media channels useful in e-commerce

Find out how to use the potential of social media and how to choose it for an online shop.
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Written by Martyna Woźniszczuk
Updated over a week ago

What are the UTM tags in the links?

Find out why is it profitable to use UTM tags.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to create UTM tags in links?

Find out how to create UTM tags which are a great way to improve web analytics.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to generate a product feed for Google Shopping?

Find out how to prepare a product file for a Google Shopping campaign.
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Written by Martyna Woźniszczuk
Updated over a week ago

What skills should an e-commerce analyst have?

What are the responsibilities of an e-commerce analyst and what skills are necessary in their daily work?
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Written by Martyna Woźniszczuk
Updated over a week ago

Why is Google Analytics useful for e-commerce?

Find out why Google Analytics is a useful tool for e-commerce.
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Written by Martyna Woźniszczuk
Updated over a week ago

What is Google Analytics and Enhanced E-commerce?

Let’s check the potential of Google Analytics and Enhance E-commerce.
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Written by Martyna Woźniszczuk
Updated over a week ago

How to prepare e-commerce for Christmas?

Find out the best ways to prepare your online business for Christmas.
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Written by Martyna Woźniszczuk
Updated over a week ago