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Know-how
Read our articles, best practices and tips related to an e-commerce industry and our products.
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66 articles in this collection
Written by
Martyna Woźniszczuk
Product recommendation practices
Examples of good recommendation practices, which you will use in 5 minutes
Find out the examples of good practices which can positively influence your customers' satisfaction and help you achieve your sales goals.
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Written by
Martyna Woźniszczuk
Updated over a week ago
The best pop-up in e‑commerce
Find out how to design an effective pop-up.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to achieve a profit from an advertising campaign?
Find out what are 3 simple ways to maintain the effectiveness indicator of promotional activities at a profitable level.
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Written by
Martyna Woźniszczuk
Updated over a week ago
An effective product page in 7 steps, part one
Find out tips on how to build a product page to make it as effective as possible.
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Written by
Martyna Woźniszczuk
Updated over a week ago
An effective product page in 7 steps, part two
Find out tips that will help increase the sales potential of your product page.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Up-selling, how to earn more on one product?
How to use the up-selling method properly to encourage the customer to spend more money than they initially assumed?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Unavailable products can also sell!
Find out what similar products really serve.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Delivery terms and profitability in e-commerce
Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Shopping cart page – should we still try to sell there?
Take a closer look at the effective recommendation strategy on the shopping cart page.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Empty shopping cart – how to avoid the most common mistake in e-commerce?
How to use the potential of the empty cart page in order to make the customer make a purchase?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Order status generating additional sales
Find out how to generate additional sales from an order status page.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to use the potential of thank you page?
Find out how to optimise a thank you page: thank your client for their shopping and make them want to buy more.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Error 404 – page that converts
Find out what is an error 404 page and how to make it effective for your e-business
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Written by
Martyna Woźniszczuk
Updated over a week ago
Avoid the page with no search results
How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to return the customer to your e-shop?
Find out what an internal remarketing network is and how to implement it in the e-shop.
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Written by
Martyna Woźniszczuk
Updated over a week ago
E-commerce indicators (KPIs)
Basic indicators in e-commerce
Find out more about the key indicators in e-commerce that allow for the effective functioning of every company.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What KPI are increased by QuarticOn?
Find out which e-commerce indicators will increase thanks to our products.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to measure CLV?
Find out what is CLV and how to measure it.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to measure ROI in e-commerce?
Find out how to measure the most important indicator of the profitability of online activities, the ROI.
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Written by
Martyna Woźniszczuk
Updated over a week ago
AOV in e-commerce
Find out how to calculate and increase your Average Order Value.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What factors affect the AOV?
Find out what recommendation strategies can help you increase the value of the shopping basket.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to measure CAR (Cart Abandonment Rate)?
Find out how to how to calculate CAR and interpret it correctly.
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Written by
Martyna Woźniszczuk
Updated over a week ago
OCR in e-commerce
Find out how to calculate and improve the Order Conversion Rate.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What is CCR (Cart Completion Rate)?
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Written by
Martyna Woźniszczuk
Updated over a week ago
CCR in e-commerce
Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.
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Written by
Martyna Woźniszczuk
Updated over a week ago
CAC in e-commerce
Find out how to calculate the cost of acquiring a new customer using the CAC measure.
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Written by
Martyna Woźniszczuk
Updated over a week ago
ROAS - why should you measure this KPI?
Find out why measuring the ROAS indicator is so important for your company development.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Gross profit margin - how to measure it in e-commerce
Find out how to calculate the gross profit margin that allows you to estimate the real profit.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to reduce bounce rate in e-commerce?
Find out how to reduce the bounce rate in your online shop.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What factors affect the bounce rate?
Find out what are the most common factors that can affect the bounce rate.
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Written by
Martyna Woźniszczuk
Updated over a week ago
E-mail marketing automation
What is marketing automation?
Find out what is marketing automation and what are its benefits.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Implementation of artificial intelligence in marketing automation
What can online shops gain from the implementation of artificial intelligence?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Marketing automation – facts and myths
Find out what are the most important facts about marketing automation.
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 applications for marketing automation
Find out what are the key applications of marketing automation in e-commerce.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to plan effective communication cycles with customers?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Why is it worthwhile to personalise your communication with customers?
Why is personalisation so important in e-commerce?
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 most common mistakes made in communication with customers
Find out how to communicate with customers and what should be avoided to keep them with you.
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Written by
Martyna Woźniszczuk
Updated over a week ago
4 most common mistakes when implementing marketing automation tools
Find out what are the most common mistakes made while implementing marketing automation.
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 golden rules for composing e-mails to customers
Find out how to write e-mails to make them effective.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How does marketing automation help you recover abandoned shopping baskets?
Find out how to use marketing automation to encourage them to finalise transactions in the e-shop.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to use e-mail marketing to boost conversion in your online shop?
Find out what elements should you pay attention to when creating an e-mail marketing campaign.
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Written by
Martyna Woźniszczuk
Updated over a week ago
E-commerce platforms
When is it worth to start using the shop platform?
Find out what is an e-commerce platform and what are its advantages.
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 rules for choosing an e-commerce platform for your online shop
How to choose the best e-commerce platform for your business?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Shopify – an effective solution for e-commerce
Take a closer look at Shopify, the shopping platform available in the SaaS model.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Shopify – 5 key functionalities
Find out which of the Shopify's functionalities deserve special attention.
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Written by
Martyna Woźniszczuk
Updated over a week ago
QuarticOn & Friends about internet marketing
Why personalising your online shop is a must?
What is personalisation and why is it worth to personalise your online shop?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Why is it worth to trust artificial intelligence in e-commerce?
Why is it worth investing in AI and what can we achieve thanks to this?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Is AI smarter than a human?
Can artificial intelligence really match the human intellect?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Artificial intelligence in e-commerce
Find out what artificial intelligence is and where it is used.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Performance marketing
What is performance marketing and why it is worth optimising advertising activities in e-commerce?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Challenges in the e-commerce manager's work. 5 tips to help you run a successful online business!
What are the duties and challenges e-commerce managers face in their daily work? How to optimise their work?
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Written by
Martyna Woźniszczuk
Updated over a week ago
10 mistakes made by online shops
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 reasons why customers abandon their shopping carts
Find out the reasons why customers abandon their shopping carts.
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Written by
Martyna Woźniszczuk
Updated over a week ago
5 ways to save abandoned shopping carts
Why do consumers not complete transactions and how to save abandoned shopping carts?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Churn - customer's life cycle in e-commerce
Clients’ contact with the brand builds certain experiences in their mind that affect behaviour throughout the entire shopping cycle
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Written by
Martyna Woźniszczuk
Updated over a week ago
What do you know about your customers? Segmentation of customers in the e-shop
Find out why it is worth to get to know your customers better and how to segment the target group in the e-shop.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to write good content marketing articles for e-commerce?
Find out our tips on how to create effective and engaging texts in e-commerce.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Is it worth to take part in Black Friday?
Find out what are the benefits of participating in Black Friday.
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Written by
Martyna Woźniszczuk
Updated over a week ago
Social media channels useful in e-commerce
Find out how to use the potential of social media and how to choose it for an online shop.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What are the UTM tags in the links?
Find out why is it profitable to use UTM tags.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to create UTM tags in links?
Find out how to create UTM tags which are a great way to improve web analytics.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to generate a product feed for Google Shopping?
Find out how to prepare a product file for a Google Shopping campaign.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What skills should an e-commerce analyst have?
What are the responsibilities of an e-commerce analyst and what skills are necessary in their daily work?
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Written by
Martyna Woźniszczuk
Updated over a week ago
Why is Google Analytics useful for e-commerce?
Find out why Google Analytics is a useful tool for e-commerce.
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Written by
Martyna Woźniszczuk
Updated over a week ago
What is Google Analytics and Enhanced E-commerce?
Let’s check the potential of Google Analytics and Enhance E-commerce.
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Written by
Martyna Woźniszczuk
Updated over a week ago
How to prepare e-commerce for Christmas?
Find out the best ways to prepare your online business for Christmas.
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Written by
Martyna Woźniszczuk
Updated over a week ago