The Phrases Report tab provides a detailed analysis of the queries that users of your shop enter into the search engine.

How to go to the Phrase Report tab?

1. After logging in to https://cp.quarticon.com/ go to the AI ​​Smart Search panel by clicking Search in the menu on the left.

2. In the AI ​​Smart Search customer's panel click on the Phrases Report tab.

Table

The table contains all search phrases with statistics, sorted by default from the highest conversion. Data can be:

  • filtered by source: all data, autocomplete, search results (SERP)
  • filtered by date range
  • sorted by each parameter ascending or descending by clicking on the appropriate column header in the table

What information does the table provide?

Phrase

A query entered by the user in the search engine. The phrase is normalised in the case of letters (we convert all of them to lowercase), so the statistics for e.g. TOJIRO A1 universal knife 135 apply to its all combinations:

  • Tojiro A1 Universal Knife 135,
  • tojiro a1 universal knife 135,
  • TOJIRO A1 UNIVERSAL KNIFE 135
  • etc.

Count

This is the number of searches for a given, normalised (see above) phrase, i.e. how many times a given phrase has been entered in the search engine.

Clicks

They mean how many times any of the products that appeared in the search results for a given phrase was clicked.

CTR

CTR, click-through rate, is the ratio of the number of clicks to the number of searches.

Conversion

The ratio of the number of purchases to the number of clicks, i.e. what percentage of clicks ended with a purchase.

Sales count

The number of transactions containing a product clicked in search results made by users within 48 hours from the click.

Units sold

Number of products sold in transactions counted in the Sales count column.

Total

Total sales amount (Units sold column × product price).

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