Almost every entrepreneur who wants to start a business in the e-commerce sector faces the same question – the choice of an e-commerce platform. What online store software should you choose? Today we will present you closer to the possibilities of the platform available in the SaaS model - Shopify.
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E-commerce platforms – which one to choose?
On the market, there are many platforms dedicated to online shops. They are divided into three main types:
- Open Source – software available for users on an open license, such as Magento, Prestashop or Woocommerce.
- Dedicated – written by a software company from scratch, under a specific brand.
- SaaS (Software as a Service) – software running in the cloud, accessible to customers through the servers of the provider. Shopify works in such a system. What does it mean in practice?
Shopify – get to know the possibilities of SaaS e-commerce software
Shopify is one of the most popular e-commerce platforms, which was created in 2004. It gives users several possibilities and individual adjustment to their needs. Much also depends on the chosen subscription. Within a strictly defined amount of money, various options are available. In each of them, you will find basic elements such as an unlimited number of products, free SSL certificate or recovery of abandoned baskets.
A definite advantage of Shopify is a constant software update performed by the supplier and the availability of customer service 24/7. Customers, after creating an account, can use many ready-made modules, thanks to which they can build an online store even without much technical knowledge. There is a possibility of connecting to the shop own domain or using the subdomain of the provider.
Shopify also offers a wide range of graphic templates from various fields. This allows every entrepreneur to find the right layout for their online shop and then adjust it individually to their needs. What is important, it is also possible to implement your graphic template.
The online shops that run on Shopify software are also immediately adapted and optimised for browsing on mobile devices. We only need to remember to take care of the proper preparation of graphics, which will be added to product descriptions. Their weight is of crucial importance in the context of the speed of loading pages.
An undeniable advantage of Shopify is also security. Users do not have access to the source code, which increases the level of protection against hacking attacks.
It is also worth noting that the Shopify software has an available module to automate marketing and product recommendations from QuarticOn. Such solutions have a very positive impact on the development prospects of the e-shop and give a real chance to increase revenue. Personalised offers and the possibility to present products complementary to those they have already purchased or more expensive to the users increase the value of the shopping cart.
This platform also integrates with Facebook Shop and Messenger, Amazon and Pinterest. All stock levels are automatically synchronised, which means that a product sold in one place reduces the number of available items at other points of sale.
Shopify is also ideal when you are planning to expand into foreign markets. The number of ready-to-use integration makes work much more comfortable – payment gateways, suppliers, dropshipping, invoicing and warehousing systems, as well as those supporting marketing or analytics.
Thanks to such a wide range of possibilities, your online store can be ready even in a week. Shopify is an e-commerce platform, which makes it easier to start an online business and ensures the smooth operation of the service. It will work well not only for new online shops but also for those who look forward to their development.