Bounce rate in the online shop represents the percentage of visitors who leave the website without moving to the next subpages. While in the case of blogs, the high value of this coefficient does not raise such anxiety, in the case of e-commerce is not desirable. Each user who “bounces” on your side is a lost opportunity to increase revenue.
5 ways to reduce the bounce rate in the online shop
- Take care of the usability of your e-commerce.
Pop-ups, no search engines or navigational menus are factors that discourage customers from staying on the site. Take care of attracting the attention of your potential customers and make it easier for them to use your e-service. The right UX is an added value that encourages users to travel around your online shop.
- Improve the readability of content.
The modern e-user doesn’t read the content but scans it. Divide the texts of product descriptions into paragraphs. Follow the principle - one thought, one thread. Bold keywords. Treat headings and titles of category descriptions as “signposts” that will help your potential customers find their way to the online shop.
- Accelerate shop loading time.
- Be responsive.
Mobile devices accompany us everywhere and virtually all the time. Optimising the shop for mobile devices definitely raises the number of conversions and lowers the bounce rate.
- Make sure CTA is visible.
If the visitor of your online shop goes directly to the product page, it is very important that you can easily identify the call to action (CTA) button. Use incentives to take advantage of your offer. You will then increase the chances of the user moving to the next subpage and you will lower the value of the bounce rate.