Thanks to the phrase synonymisation function, you will quickly increase the search efficiency in your shop.
How does it work?
If you see frequent repetitive phrases in search statistics that have no results, add a synonym for them.
E.g. users search for the phrase pendant, meanwhile, all pendants in your shop have the professional name necklace in the product name. Pendant gives zero results in the search engine. Just add a new synonym, enter pendant in the section "If a user searches for" and necklace in the "Search for a phrase" section.
From now on typing pendant in the search engine will return search results for necklace revealing the full range of your products to users.
How to add a synonym in the customer's panel?
1. Click on the Search tab from the menu on the left.
2. Then, go to the Synonyms tab from the menu on the left.
3. Click Add synonym and enter a phrase that should be found if a user searches for a given word.
4. You can add more words by clicking Add next synonym (A). Click Save (B).
How to manage your synonyms?
The synonyms can be deleted (A) and edited (B).