Up-selling – the frame only works on the product page; it displays to the customer products similar to those currently viewed, but with a slightly higher price and better parameters.

Where will it work best?

It works and will work only on the product card – the product card is the place where the user continues to evaluate the offer and make decisions. Recommendations for more expensive products are best set on the right side of the currently viewed product. Such a solution makes the user feel as if an invisible advisor suggested him a perfectly selected product. A recommendation is not perceived as an advertisement but as a further part of the offer. This is due to the fact that we always read from left to right. The same applies to visual content.

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