Trends – this frame will show the customer current trends in the shop, i.e. products most frequently searched and checked by other users on the basis of product page views, category page views and transactions made.
Where will it work best?
- Home page – the first place on a given website, to which the customer goes. If they immediately receive product proposals which are trends among other users, perhaps they will decide on them. This will save time spent on browsing through tabs and searching for the right product.
- No search – the most effective solution that can be used on a website with no product search is to show the customer other popular products and encourage the client to continue the shopping process. The frame will arouse the user's purchase impulse and their interest in other products, thanks to which we will divert their attention from no search message.
- Error Page 404 – a frame on the error page subconsciously assures the visitors that they are still on the right website. It stops the visitor and encourages them to continue the purchasing process. The use of a personalised recommendation system on this site helps a potential customer find the right product, that finally translates into sales.