Adserver
a tool designed to manage the emission of dynamic creatives asynchronous - independent of other site functions
Banner
static recommendation frame - a dynamic element of the website
Click
determines the number of visits of the products displayed on the recommendation frames
Conversion
a factor indicating the ratio of purchased products to the number of clicks on a given recommendation frame
Cookies
information sent by the website visited by a given user and saved on the device they use while browsing the website
Crawler
a Quarticon web robot that scans the website, automatically collects and updates product information on the website
CTA (Call to Action)
this term describes the elements that are supposed to encourage the user to perform a specific action on the website, e.g. clicking on a button
CTR (Click Through Rate)
click-through rate, it means the ratio of the number of clicks to the advertisement views; measured in percentage
Dynamic creation
also called personalised creation - apart from graphic elements permanently added by the customer, it contains a list of products recommended to the user who visited the online store
E-mail sequence/automated e-mail campaign
a type of e-mail communication sent automatically by the QuarticOn system each time the condition (trigger) described in the selected group of recipients is met. An example of such a condition is e.g. the user abandoning the shopping cart on the shop's website. The system recognises the event, thanks to which it automatically sends an e-mail. A recurring campaign can consist of more than one e-mail message.
Logic, also recommendation strategy
the criterion for selecting products that meant to be displayed to the user in the recommendation frame
Newsletter campaign
a type of e-mail communication sent once, according to the selected date (date and time) and the target group of recipients. Only one e-mail can be added per newsletter campaign.
Page view
determines the number of recommendation frame displays
Placement
the place where the recommendation frame is displayed on the website
Product metadata
available product attributes, e.g. price, stock availability, promotional price, link to the product, link to the picture
Product card
a page where all available information about the selected product is displayed, e.g. a photo, description, specification, price, stock availability, size
Product catalogue
the current database of products intended to be recommended to users
Recommendation box
also called a recommendation frame
Recommendation engine
a service developed by QuarticOn that displays personalised product proposals for users based on their history of product view and search
Recommendation frame, also widget
a frame which, based on the history of browsing, searching and purchasing products, displays the user a tailored product offers corresponding to their current needs
Report
the main panel view in the Recommendations tab presenting collected statistics from launched services
Sales
the number of unique products purchased in transactions assigned to the recommendation frame
Script
HTML code used to collect information about user behaviour, products and transactions
Snippet
part of the HTML code necessary to run the recommendation frame on a given website
Thank You page
a page that appears after purchasing a product