Adserver

a tool designed to manage the emission of dynamic creatives asynchronous - independent of other site functions

static recommendation frame - a dynamic element of the website

Click

determines the number of visits of the products displayed on the recommendation frames

Conversion

a factor indicating the ratio of purchased products to the number of clicks on a given recommendation frame

Cookies

information sent by the website visited by a given user and saved on the device they use while browsing the website

Crawler

a Quarticon web robot that scans the website, automatically collects and updates product information on the website

CTA (Call to Action)

this term describes the elements that are supposed to encourage the user to perform a specific action on the website, e.g. clicking on a button

CTR (Click Through Rate)

click-through rate, it means the ratio of the number of clicks to the advertisement views; measured in percentage

Dynamic creation

also called personalised creation - apart from graphic elements permanently added by the customer, it contains a list of products recommended to the user who visited the online store

E-mail sequence/automated e-mail campaign

a type of e-mail communication sent automatically by the QuarticOn system each time the condition (trigger) described in the selected group of recipients is met. An example of such a condition is e.g. the user abandoning the shopping cart on the shop's website. The system recognises the event, thanks to which it automatically sends an e-mail. A recurring campaign can consist of more than one e-mail message.

Logic, also recommendation strategy

the criterion for selecting products that meant to be displayed to the user in the recommendation frame

Newsletter campaign

a type of e-mail communication sent once, according to the selected date (date and time) and the target group of recipients. Only one e-mail can be added per newsletter campaign.

Page view

determines the number of recommendation frame displays

Placement

the place where the recommendation frame is displayed on the website

Product metadata

available product attributes, e.g. price, stock availability, promotional price, link to the product, link to the picture

Product card

a page where all available information about the selected product is displayed, e.g. a photo, description, specification, price, stock availability, size

Product catalogue

the current database of products intended to be recommended to users

Recommendation box

also called a recommendation frame

Recommendation engine

a service developed by QuarticOn that displays personalised product proposals for users based on their history of product view and search

Recommendation frame, also widget

a frame which, based on the history of browsing, searching and purchasing products, displays the user a tailored product offers corresponding to their current needs

Report

the main panel view in the Recommendations tab presenting collected statistics from launched services

Sales

the number of unique products purchased in transactions assigned to the recommendation frame

Script

HTML code used to collect information about user behaviour, products and transactions

Snippet

part of the HTML code necessary to run the recommendation frame on a given website

Thank You page

a page that appears after purchasing a product

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