{"id":99,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=99"},"modified":"2025-09-11T14:10:12","modified_gmt":"2025-09-11T12:10:12","slug":"first-party-cookies-a-third-party-cookies-jak-se-li","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/first-party-cookies-a-third-party-cookies-jak-se-li\/","title":{"rendered":"First-party cookies a third-party cookies: jak se li\u0161\u00ed?"},"content":{"rendered":"
\n
\n

First-party cookies a third-party cookies jsou \u00fadaje o u\u017eivatel\u00edch, kte\u0159\u00ed nav\u0161t\u00edv\u00ed danou webovou str\u00e1nku. Existuje v\u0161ak z\u00e1sadn\u00ed rozd\u00edl mezi nimi. First-party cookies prvn\u00ed strany jsou vytv\u00e1\u0159eny dom\u00e9nou hostitele, tj. Dom\u00e9nou aktu\u00e1ln\u011b nav\u0161t\u011bvovanou u\u017eivatelem. Third-party cookies jsou vytv\u00e1\u0159eny jin\u00fdmi dom\u00e9nami ne\u017e dom\u00e9nami, kter\u00e9 u\u017eivatel v t\u00e9 dob\u011b nav\u0161t\u011bvuje, a pou\u017e\u00edvaj\u00ed se hlavn\u011b ke sledov\u00e1n\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f a reklamn\u00edch \u00fa\u010del\u016fm.<\/p>\n<\/div>\n

\n<\/div>\n
\n

Vysv\u011btl\u00edme to na p\u0159\u00edkladu tla\u010d\u00edtek soci\u00e1ln\u00edch m\u00e9di\u00ed \u201eL\u00edb\u00ed se mi\u201c a \u201eSd\u00edlet\u201c, na kter\u00e1 v\u0161ichni r\u00e1di klik\u00e1me. Soci\u00e1ln\u00ed m\u00e9dia, kter\u00e1 u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed p\u0159ihl\u00e1sit se, sd\u00edlet a lajkovat obsah na webech t\u0159et\u00edch stran, umis\u0165uj\u00ed soubory cookie do va\u0161eho za\u0159\u00edzen\u00ed. To znamen\u00e1, \u017ee i kdy\u017e nejste p\u0159ihl\u00e1\u0161eni (nap\u0159. Na webu soci\u00e1ln\u00ed s\u00edt\u011b), tyto soubory t\u00e1le sleduj\u00ed va\u0161i aktivitu a kdy\u017e se k nim vr\u00e1t\u00edte, budou moci zobrazit obsah, kter\u00fd v\u00e1s zaj\u00edm\u00e1.<\/p>\n<\/div>\n

\n<\/div>\n
\n

Pro\u010d byste je m\u011bli nahradit \u0159e\u0161en\u00edm first-party cookies<\/a>? Zaprv\u00e9 proto, \u017ee nebudou blokov\u00e1ny. Zadruh\u00e9 proto, \u017ee jsou vn\u00edm\u00e1ni jako p\u0159\u00e1tel\u0161t\u011bj\u0161\u00ed <\/i>. Za t\u0159et\u00ed proto, \u017ee nebudou zasahovat do fungov\u00e1n\u00ed n\u00e1stroj\u016f pro personalizaci a optimalizaci n\u00e1kupn\u00edho procesu ve va\u0161ich online obchodech.<\/p>\n<\/div>\n

\n<\/div>\n
\n

St\u00e1le v\u00e1h\u00e1te? Nevystavujte sv\u00e9 podnik\u00e1n\u00ed ztr\u00e1t\u00e1m az \u010dl\u00e1nku Pokyny k implementaci first-prty cookie<\/a> nau\u010dte se, jak je rychle a snadno implementovat ve va\u0161em obchod\u011b.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

First-party cookies a third-party cookies jsou \u00fadaje o u\u017eivatel\u00edch, kte\u0159\u00ed nav\u0161t\u00edv\u00ed danou webovou str\u00e1nku. Existuje v\u0161ak z\u00e1sadn\u00ed rozd\u00edl mezi nimi. First-party c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/99\/revisions\/127"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}