{"id":32,"date":"2025-09-11T14:05:11","date_gmt":"2025-09-11T12:05:11","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=32"},"modified":"2025-09-11T14:10:44","modified_gmt":"2025-09-11T12:10:44","slug":"a-z","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/a-z\/","title":{"rendered":"A-Z"},"content":{"rendered":"
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Adserwer<\/b><\/h3>\n<\/div>\n
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N\u00e1stroj ur\u010den\u00fd kspr\u00e1v\u011b emise dynamick\u00fdch kreativ.<\/p>\n<\/div>\n

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Asynchronn\u00ed<\/h3>\n<\/div>\n
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Bez ohledu na fungov\u00e1n\u00ed dal\u0161\u00edch funkc\u00ed webu.<\/p>\n<\/div>\n

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Banneru<\/h3>\n<\/div>\n
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Jinak statick\u00fd widget <\/i>– dynamick\u00fd prvek str\u00e1nky.<\/p>\n<\/div>\n

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Cookies<\/b><\/h3>\n<\/div>\n
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Informace zas\u00edlan\u00e9 webem, kter\u00fd dan\u00fd u\u017eivatel nav\u0161t\u00edv\u00ed a ulo\u017eeny v za\u0159\u00edzen\u00ed pou\u017eit\u00e9m p\u0159i proch\u00e1zen\u00ed webov\u00fdch str\u00e1nek.<\/p>\n<\/div>\n

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Crawler<\/b><\/h3>\n<\/div>\n
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Webov\u00fd robot Quarticon, kter\u00fd skenuje web a automaticky shroma\u017e\u010fuje a aktualizuje informace o produktech na dan\u00e9m webu.<\/p>\n<\/div>\n

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CTA<\/b><\/h3>\n<\/div>\n
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W\u00fdzva k akci<\/i> – tento v\u00fdraz popisuje prvky, kter\u00e9 maj\u00ed u\u017eivatele p\u0159esv\u011bd\u010dit, aby konkr\u00e9tn\u00ed akce, nap\u0159. Kup nyn\u00ed<\/i>.<\/p>\n<\/div>\n

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CTR<\/b><\/h3>\n<\/div>\n
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M\u00edra prokliku, co\u017e je pom\u011br mezi po\u010dtem kliknut\u00ed a zobrazen\u00edm reklamy; m\u011b\u0159eno v procentech.<\/p>\n<\/div>\n

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Cyklick\u00e1 kampa\u0148<\/h3>\n<\/div>\n
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Typ e-mailov\u00e9 komunikace odes\u00edlan\u00e9 automaticky syst\u00e9mem Quarticon poka\u017ed\u00e9, kdy\u017e je spln\u011bna podm\u00ednka (spou\u0161t\u011b\u010d) popsan\u00e1 ve vybran\u00e9 skupin\u011b p\u0159\u00edjemc\u016f. P\u0159\u00edkladem takov\u00e9 podm\u00ednky je nap\u0159\u00edklad to, \u017ee u\u017eivatel opust\u00ed n\u00e1kupn\u00ed ko\u0161\u00edk na webov\u00fdch str\u00e1nk\u00e1ch obchodu. Syst\u00e9m ud\u00e1lost rozpozn\u00e1, d\u00edky \u010demu\u017e se mu automaticky rozes\u00edlaj\u00ed e-maily. Opakuj\u00edc\u00ed se kampa\u0148 m\u016f\u017ee sest\u00e1vat z v\u00edce ne\u017e jednoho e -mailu (sekvence).<\/p>\n<\/div>\n

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Kampa\u0148 newsletter<\/b>
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Typ e-mailov\u00e9 komunikace odeslan\u00e9 jednou podle vybran\u00e9ho data (data a \u010dasu) a c\u00edlov\u00e9 skupiny p\u0159\u00edjemc\u016f. Ke ka\u017ed\u00e9 kampani zpravodaje lze p\u0159idat pouze jeden e-mail.<\/p>\n<\/div>\n

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Produktov\u00e1 karta <\/b>
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Str\u00e1nka, kter\u00e1 zobrazuje v\u0161echny dostupn\u00e9 informace o vybran\u00e9m produktu, nap\u0159. Fotografii, popis, specifikaci, cenu, skladovou dostupnost, velikost.<\/p>\n<\/div>\n

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Produktov\u00fd katalog<\/h3>\n<\/div>\n
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Aktu\u00e1ln\u00ed datab\u00e1ze produkt\u016f, kter\u00e1 bude doporu\u010dena u\u017eivatel\u016fm.<\/p>\n<\/div>\n

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Klikn\u011bte<\/h3>\n<\/div>\n
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Definuje po\u010det polo\u017eek do produkt\u016f zobrazen\u00fdch ve widgetech.<\/p>\n<\/div>\n

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Konverze<\/h3>\n<\/div>\n
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Pom\u011br je pom\u011br zakoupen\u00fdch produkt\u016f k po\u010dtu kliknut\u00ed na dan\u00fd widget.<\/p>\n<\/div>\n

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Dynamick\u00e1 tvorba<\/h3>\n<\/div>\n
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Jinak p\u0159izp\u016fsoben\u00e9 <\/i>– krom\u011b grafick\u00fdch prvk\u016f trvale p\u0159idan\u00fdch z\u00e1kazn\u00edkem obsahuje m\u0159\u00ed\u017eku produkt\u016f doporu\u010den\u00fdch u\u017eivateli prohl\u00ed\u017ee\u010de, kter\u00fd nav\u0161t\u00edvil dan\u00fd internetov\u00fd obchod.<\/p>\n<\/div>\n

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Logika<\/b><\/h3>\n<\/div>\n
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Jin\u00fdmi slovy, strategie doporu\u010den\u00ed<\/i> – krit\u00e9rium pro v\u00fdb\u011br produkt\u016f, kter\u00e9 se maj\u00ed u\u017eivateli zobrazit v r\u00e1mci doporu\u010den\u00ed.<\/p>\n<\/div>\n

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Metadata produktu<\/h3>\n<\/div>\n
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Dostupn\u00e9 atributy produktu, nap\u0159. cena, skladov\u00e1 dostupnost, propaga\u010dn\u00ed cena, odkaz na produkt, odkaz na obr\u00e1zek.<\/p>\n<\/div>\n

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Zobrazit<\/h3>\n<\/div>\n
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Ur\u010duje, kolikr\u00e1t se widget zobraz\u00ed.<\/p>\n<\/div>\n

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Placement<\/b><\/h3>\n<\/div>\n
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Kde je widget zobrazen na str\u00e1nce.<\/p>\n<\/div>\n

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R\u00e1mec doporu\u010den\u00ed<\/h3>\n<\/div>\n
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Jinak widget<\/i>.<\/p>\n<\/div>\n

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Raport<\/h3>\n<\/div>\n
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Pohled na hlavn\u00edm panelu zobrazuj\u00edc\u00ed shrom\u00e1\u017ed\u011bn\u00e9 statistiky ze spu\u0161t\u011bn\u00fdch slu\u017eeb.<\/p>\n<\/div>\n

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Motor doporu\u010den\u00ed<\/h3>\n<\/div>\n
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Slu\u017eba vyvinut\u00e1 spole\u010dnost\u00ed Quarticon spo\u010d\u00edvaj\u00edc\u00ed v zobrazov\u00e1n\u00ed p\u0159izp\u016fsoben\u00fdch n\u00e1vrh\u016f produkt\u016f u\u017eivatel\u016fm na z\u00e1klad\u011b jejich historie zobrazov\u00e1n\u00ed a hled\u00e1n\u00ed produkt\u016f.<\/p>\n<\/div>\n

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Script<\/b><\/h3>\n<\/div>\n
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HTML k\u00f3d pou\u017e\u00edvan\u00fd ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o chov\u00e1n\u00ed u\u017eivatel\u016f, produktech a transakc\u00edch.<\/p>\n<\/div>\n

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Snippet <\/b><\/h3>\n<\/div>\n
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\u010c\u00e1st k\u00f3du HTML nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed widgetu na dan\u00e9m webu.<\/p>\n<\/div>\n

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Prodej<\/b><\/h3>\n<\/div>\n
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Po\u010det unik\u00e1tn\u00edch produkt\u016f zakoupen\u00fdch v transakc\u00edch p\u0159i\u0159azen\u00fdch widgetu.<\/p>\n<\/div>\n

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\nThank You <\/b>str\u00e1nka<\/h3>\n<\/div>\n
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Str\u00e1nka, kter\u00e1 se zobraz\u00ed po zakoupen\u00ed produktu.<\/p>\n<\/div>\n

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Po\u010det kus\u016f<\/h3>\n<\/div>\n
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Po\u010det produkt\u016f zakoupen\u00fdch v transakc\u00edch p\u0159i\u0159azen\u00fdch widgetu.<\/p>\n<\/div>\n

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Widget<\/b><\/h3>\n<\/div>\n
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Jin\u00fdmi slovy, r\u00e1mec doporu\u010den\u00ed<\/i> – r\u00e1mec, kter\u00fd na z\u00e1klad\u011b historie proch\u00e1zen\u00ed, vyhled\u00e1v\u00e1n\u00ed a n\u00e1kupu produkt\u016f zobrazuje u\u017eivateli p\u0159izp\u016fsobenou nab\u00eddku produkt\u016f odpov\u00eddaj\u00edc\u00ed jeho aktu\u00e1ln\u00edm pot\u0159eb\u00e1m.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

AdserwerN\u00e1stroj ur\u010den\u00fd kspr\u00e1v\u011b emise dynamick\u00fdch kreativ. Asynchronn\u00edBez ohledu na fungov\u00e1n\u00ed dal\u0161\u00edch funkc\u00ed webu. BanneruJinak statick\u00fd widget – dynamick\u00fd prve<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-glos"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":156,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/32\/revisions\/156"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}