{"id":30,"date":"2025-09-11T14:05:11","date_gmt":"2025-09-11T12:05:11","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=30"},"modified":"2025-09-11T14:10:44","modified_gmt":"2025-09-11T12:10:44","slug":"first-party-cookie","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/first-party-cookie\/","title":{"rendered":"First-party cookie"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>V \u00fanoru tohoto roku spole\u010dnost Google ozn\u00e1mila, \u017ee se p\u0159ipoj\u00ed k Safari a Firefoxu p\u0159i blokov\u00e1n\u00ed third-party cookies ve sv\u00e9m webov\u00e9m prohl\u00ed\u017ee\u010di Chrome. Pravd\u011bpodobn\u011b v\u00edte, co jsou cookies, ale&#8230;<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_003ccf8dee'>&#8230;co tato zm\u011bna v praxi znamen\u00e1 pro v\u00e1s jako pro majitele e-shopu?<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>V p\u0159\u00edpad\u011b na\u0161ich n\u00e1stroj\u016f to znamen\u00e1 <b>\u00fapln\u00e9 zablokov\u00e1n\u00ed<\/b>:<\/p>\n<\/div>\n<div class='intercom-interblocks-unordered-nested-list'>\n<ul>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>doporu\u010den\u00ed zbo\u017e\u00ed<\/b><\/p>\n<\/div>\n<\/li>\n<li>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>fungov\u00e1n\u00ed motoru AI Smart Search<\/b><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Modern\u00ed marketingov\u00e9 n\u00e1stroje dostupn\u00e9 na trhu, v\u010detn\u011b na\u0161ich, funguj\u00ed na z\u00e1klad\u011b third-party cookie, d\u00edky nim\u017e identifikovat vracej\u00edc\u00edho se u\u017eivatele na webu obchodu a propojit jeho e-mailovou adresu s \u00fadaji o cookies a \u00fadaji o chov\u00e1n\u00ed. Na tomto z\u00e1klad\u011b mu zobrazuj\u00ed nab\u00eddku, reklamy a zpr\u00e1vy na m\u00edru. Blokov\u00e1n\u00ed third-party cookie nebo jejich pravideln\u00e9 maz\u00e1n\u00ed v\u00fdznamn\u011b sni\u017euje \u00fa\u010dinnost \u0159e\u0161en\u00ed zalo\u017een\u00fdch na nich, proto\u017ee s u\u017eivateli se p\u0159i ka\u017ed\u00e9 dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b zach\u00e1z\u00ed jako s <i>nov\u00fdmi<\/i> . To zase znemo\u017e\u0148uje zn\u00e1t jejich preference na z\u00e1klad\u011b historie mo\u017enost\u00ed a interakc\u00ed, a t\u00edm optimalizovat nab\u00eddku a zv\u00fd\u0161it konverzi ve va\u0161em obchod\u011b. P\u0159idejte k tomu dopl\u0148ky blokov\u00e1n\u00ed reklam a nov\u00e9 p\u0159edpisy pro prohl\u00ed\u017ee\u010de &#8211; <b>m\u016f\u017eete p\u0159ij\u00edt a\u017e o 30% dosud generovan\u00fdch tr\u017eeb!<\/b><\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_97758cb779'>Jak si m\u016f\u017eete udr\u017eet sv\u00e9 pen\u00edze a znalosti u\u017eivatel\u016f?<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>M\u016f\u017eete se na n\u00e1s spolehnout. <b>Jako jeden z prvn\u00edch na trhu Rychle p\u016fsob\u00edme proti blokov\u00e1n\u00ed funk\u010dnosti modern\u00edch n\u00e1stroj\u016f pomoc\u00ed plugin\u016f a prohl\u00ed\u017ee\u010d\u016f<\/b>, v\u010detn\u011b syst\u00e9mu doporu\u010den\u00ed. M\u016f\u017eete i nad\u00e1le pou\u017e\u00edvat v\u0161echna na\u0161e \u0159e\u0161en\u00ed (<a href='https:\/\/quarticon.com\/cs\/produkty\/doporuceni-zbozi\/' rel='nofollow noopener noreferrer' target='_blank'>modul doporu\u010den\u00ed<\/a>, <a href='https:\/\/quarticon.com\/cs\/produkty\/smart-search\/' rel='nofollow noopener noreferrer' target='_blank'>AI Smart Search<\/a> i <a href='https:\/\/quarticon.com\/cs\/produkty\/marketing-automation\/' rel='nofollow noopener noreferrer' target='_blank'>Marketing Automation<\/a>), ani\u017e by se ob\u00e1vali, \u017ee jejich \u00fa\u010dinnost dramaticky poklesne.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Ve spole\u010dnosti Quarticon jsme vyvinuli zp\u016fsob, jak efektivn\u011b a bezpe\u010dn\u011b obej\u00edt v\u0161echny p\u0159ek\u00e1\u017eky roz\u0161\u00ed\u0159en\u00edm syst\u00e9mov\u00e9 infrastruktury, kter\u00e1 \u010dek\u00e1 na zv\u00fd\u0161en\u00ed prodeje v dom\u00e9n\u011b va\u0161eho obchodu: <\/p>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-center'>\n<h2 id='h_69ae604c89'><b>first-party cookie.<\/b><\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Implementace takov\u00e9 integrace je nejlep\u0161\u00edm \u0159e\u0161en\u00edm zm\u00edn\u011bn\u00e9ho probl\u00e9mu s pluginy jako AdBlock, uBlock, AdGuard, AdMuncher, n\u011bkter\u00fdmi antivirov\u00fdmi programy a zm\u00edn\u011bn\u00fdmi prohl\u00ed\u017ee\u010di (nap\u0159. Firefox, Safari), kter\u00e9 maj\u00ed zabudovan\u00e9 blokovac\u00ed mechanismy.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_b5854e92d2'>Jak m\u016f\u017eete implementovat<b> first-party cookie?<\/b><br \/>\n<\/h3>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Integrace<b> <\/b>first-party cookie nevy\u017eaduje \u017e\u00e1dn\u00e9 slo\u017eit\u00e9 v\u00fdvojov\u00e9 pr\u00e1ce. M\u016f\u017eete zajistit kontinuitu na\u0161ich n\u00e1stroj\u016f ve va\u0161em obchod\u011b a vyhnout se zbyte\u010dn\u00e9mu stresu pomoc\u00ed jedn\u00e9 akce: zm\u011bna dom\u00e9ny, prost\u0159ednictv\u00edm kter\u00e9 je n\u00e1\u0161 skript p\u0159ipojen k va\u0161emu obchodu (sta\u010d\u00ed pouze p\u0159idat p\u0159\u00edslu\u0161n\u00e9 polo\u017eky na serverech DNS). P\u0159ipravili jsme<b> jednoduch\u00fd zp\u016fsob integrace s va\u0161\u00ed dom\u00e9nou<\/b>. Dal\u0161\u00ed informace najdete v \u010dl\u00e1nku <a href='https:\/\/howto.quarticon.com\/cs\/articles\/4311113-pokyny-k-implementaci-first-party-cookie'>Pokyny k implementaci first-party cookie<\/a>.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>V \u00fanoru tohoto roku spole\u010dnost Google ozn\u00e1mila, \u017ee se p\u0159ipoj\u00ed k Safari a Firefoxu p\u0159i blokov\u00e1n\u00ed third-party cookies ve sv\u00e9m webov\u00e9m prohl\u00ed\u017ee\u010di Chrome. Pravd\u011bpo<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","hentry","category-dopylkov"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":163,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/30\/revisions\/163"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}