{"id":115,"date":"2025-09-11T14:05:13","date_gmt":"2025-09-11T12:05:13","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=115"},"modified":"2025-09-11T14:09:44","modified_gmt":"2025-09-11T12:09:44","slug":"jak-vrtit-zkaznka-do-obchodu","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/jak-vrtit-zkaznka-do-obchodu\/","title":{"rendered":"Jak vr\u00e1tit z\u00e1kazn\u00edka do obchodu?"},"content":{"rendered":"
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Zat\u00edmco ceny za reklamn\u00ed kampan\u011b neust\u00e1le rostou, prostor pro jejich realizaci nep\u0159ib\u00fdv\u00e1. Nejlep\u0161\u00ed a sou\u010dasn\u011b bezplatnou reklamn\u00ed plochou jsou str\u00e1nky Tv\u00e9ho obchodu. Optimalizace webu je z\u00e1kladn\u00ed aktivitou, kter\u00e1 m\u00e1 z\u00e1sadn\u00ed vliv na anga\u017eovanost u\u017eivatele a tud\u00ed\u017e na zv\u00fd\u0161en\u00ed v\u00fdnosu z e-podnik\u00e1n\u00ed. Jak tedy \u00fa\u010dinn\u011b optimalizovat str\u00e1nku, aby p\u0159isp\u011bla k realizaci prodejn\u00edch c\u00edl\u016f firmy? Odpov\u011b\u010f je jednoduch\u00e1: rozv\u00edjet ji o obsah u\u017eite\u010dn\u00fd pro potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Str\u00e1nka by m\u011bla b\u00fdt postavena tak, aby z ka\u017ed\u00e9ho kl\u00ed\u010dov\u00e9ho m\u00edsta vracela u\u017eivatele do obchodu. Dneska prob\u00edr\u00e1me co je to vnit\u0159n\u00ed remarketingov\u00e1 s\u00ed\u0165 a jak ji zav\u00e9st do prostor e\u2011obchodu.<\/p>\n<\/div>\n

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Co je to retargeting?<\/h2>\n<\/div>\n
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Retargeting, naz\u00fdv\u00e1n tak\u00e9 remarketing, je \u00fa\u010dinnou metodou, spo\u010d\u00edvaj\u00edc\u00ed v osloven\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed ji\u017e kdysi nav\u0161t\u00edvili n\u00e1\u0161 obchod, ale neprovedli konverzi. Po zav\u0159en\u00ed webu s obchodem, na kter\u00e9m z\u00e1kazn\u00edk neuskute\u010dnil n\u00e1kup, se mu <\/p>\n<\/div>\n

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zobrazuj\u00ed reklamy na dal\u0161\u00edch prohl\u00ed\u017een\u00fdch str\u00e1nk\u00e1ch. Je to pl\u00e1novan\u00e1 aktivita, kter\u00e1 oslovuje p\u0159\u00edjemce a z\u00e1rove\u0148 mu p\u0159ipom\u00edn\u00e1 neprohl\u00e9dnut\u00e9 v\u00fdrobky, jej\u00ed \u00falohou je to, aby se p\u0159\u00edjemce vr\u00e1til do obchodu.<\/p>\n<\/div>\n

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Remarketing m\u00e1 efektivn\u00ed vliv na generov\u00e1n\u00ed<\/b> prodeje <\/b>od u\u017eivatel\u016f, kte\u0159\u00ed se d\u0159\u00edve z n\u011bjak\u00e9ho d\u016fvodu nerozhodli pro n\u00e1kup. Nav\u00edc p\u0159isp\u00edv\u00e1 k tvo\u0159en\u00ed pozitivn\u00edho image firmy a jeho v\u00fdsledkem jsou dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edkem<\/b>. Za \u0159adou v\u00fdhod je v\u0161ak schovan\u00e1 jedna nev\u00fdhoda: remarketing samoz\u0159ejm\u011b hodn\u011b stoj\u00ed. A co by se stalo, kdyby se tato metoda adaptovala a vyu\u017eilo by se ji intern\u011b na substr\u00e1nk\u00e1ch <\/p>\n<\/div>\n

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vlastn\u00edho webu? Ji\u017e jsme se zm\u00ednili, \u017ee vlastn\u00ed obchod je nejlep\u0161\u00ed a sou\u010dasn\u011b bezplatnou reklamn\u00ed plochou<\/b>. N\u00ed\u017ee popisujeme podrobnosti tohoto \u0159e\u0161en\u00ed.<\/p>\n<\/div>\n

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Co je to vnit\u0159n\u00ed remarketingov\u00e1 s\u00ed\u0165?<\/h2>\n<\/div>\n
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V sou\u010dasn\u00e9 dob\u011b mnoho internetov\u00fdch obchodu investuje nejen do bezprost\u0159edn\u00edho prodeje, ale tak\u00e9 do vzd\u011bl\u00e1v\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, kter\u00e9 n\u00e1sledn\u011b p\u0159isp\u00edv\u00e1 ke zv\u00fd\u0161en\u00ed zisku. Web online obchodu je \u010dasto propojen s blogem nebo v\u011bdomostn\u00ed b\u00e1z\u00ed z dan\u00e9ho oboru. Nap\u0159\u00edklad: firmy nab\u00edzej\u00edc\u00ed br\u00fdle a kontaktn\u00ed \u010do\u010dky sd\u00edlej\u00ed na <\/p>\n<\/div>\n

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sv\u00fdch str\u00e1nk\u00e1ch porady t\u00fdkaj\u00edc\u00ed se v\u00fdb\u011bru spr\u00e1vn\u00fdch br\u00fdl\u00ed nebo podrobn\u011b popisuj\u00ed diagnostikov\u00e1n\u00ed vady zraku. C\u00edlem t\u00e9to aktivity je, aby se z\u00e1kazn\u00edk vr\u00e1til do obchodu a zakoupil odpov\u00eddaj\u00edc\u00ed v\u00fdrobek.<\/p>\n<\/div>\n

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Aby v\u0161ak efektivn\u011b vyu\u017eit potenci\u00e1l publikovan\u00e9ho odborn\u00e9ho obsahu, je nutno zde pou\u017eit vnit\u0159n\u00ed remarketingovou s\u00ed\u0165. Co to znamen\u00e1? Zaveden\u00ed personalizovan\u00fdch doporu\u010den\u00ed zvolen\u00fdch podle individu\u00e1ln\u00edch pot\u0159eb z\u00e1kazn\u00edka, kter\u00e9 maxim\u00e1ln\u011b zkr\u00e1t\u00ed proces vyhled\u00e1v\u00e1n\u00ed v\u00fdrobku! Kdy\u017e si z\u00e1kazn\u00edk \u010dte \u010dl\u00e1nek o tom, jak\u00e9 \u010do\u010dky jsou spr\u00e1vn\u00e9 pro danou zrakovou vadu, hned pod textem mu nab\u00eddni vhodn\u00fd v\u00fdrobek,<\/p>\n<\/div>\n

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kter\u00fd je dostupn\u00fd ve Tv\u00e9m obchod\u011b. <\/p>\n<\/div>\n

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Takov\u00e9 \u0159e\u0161en\u00ed obsahuje bal\u00ed\u010dek pro doporu\u010dov\u00e1n\u00ed QuarticON.com. Postaven\u00e9 na um\u011bl\u00e9 inteligenci algoritmy, na kter\u00fdch je postaven syst\u00e9m, automaticky zapisuj\u00ed obsah, o kter\u00fd se zaj\u00edm\u00e1 potenci\u00e1ln\u00ed z\u00e1kazn\u00edk. N\u00e1sledn\u011b na z\u00e1klad\u011b nashrom\u00e1\u017ed\u011bn\u00fdch dat zobrazuj\u00ed personalizovanou nab\u00eddku v re\u00e1ln\u00e9m \u010dase. Ve v\u00fdsledku \u010das rozhodov\u00e1n\u00ed o n\u00e1kupu je maxim\u00e1ln\u011b zkr\u00e1cen. Z\u00e1kazn\u00edk, kter\u00fd p\u0159edt\u00edm p\u0159esn\u011b nev\u011bd\u011bl, kter\u00fd v\u00fdrobek je pro n\u011bj vhodn\u00fd, te\u010f se obohacen o nov\u00e9 v\u011bdomosti vrac\u00ed do obchodu a v\u011bdom\u011b uskute\u010d\u0148uje spr\u00e1vn\u00fd n\u00e1kup.<\/p>\n<\/div>\n

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Stru\u010dn\u011b \u0159e\u010deno…<\/h2>\n<\/div>\n
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    Remarketing, je to jedna z nejefektivn\u011bj\u0161\u00edch strategi\u00ed, kter\u00e1 nejen zv\u011bt\u0161uje prodej, ale tak\u00e9 tvo\u0159\u00ed pov\u011bdom\u00ed o zna\u010dce a dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edkem;<\/p>\n<\/div>\n<\/li>\n

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    Pro maxim\u00e1ln\u00ed vyu\u017eit\u00ed potenci\u00e1lu t\u00e9to metody, je vhodn\u00e9 ji zav\u00e9st do prostor online obchodu v podob\u011b vnit\u0159n\u00ed remarketingov\u00e9 s\u00edt\u011b;<\/p>\n<\/div>\n<\/li>\n

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    Vnit\u0159n\u00ed remarketing pom\u00e1h\u00e1 maxim\u00e1ln\u011b zkr\u00e1tit proces rozhodov\u00e1n\u00ed o n\u00e1kupu, zmen\u0161it bounce rate str\u00e1nky a \u00fa\u010dinn\u011b generovat prodej, sou\u010dasn\u011b p\u0159i n\u00edzk\u00fdch n\u00e1kladech.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

    \n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    Zat\u00edmco ceny za reklamn\u00ed kampan\u011b neust\u00e1le rostou, prostor pro jejich realizaci nep\u0159ib\u00fdv\u00e1. Nejlep\u0161\u00ed a sou\u010dasn\u011b bezplatnou reklamn\u00ed plochou jsou str\u00e1nky Tv\u00e9ho ob<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/115\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}