{"id":110,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=110"},"modified":"2025-09-11T14:05:12","modified_gmt":"2025-09-11T12:05:12","slug":"tvj-kok-je-przdn","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/tvj-kok-je-przdn\/","title":{"rendered":"Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd!"},"content":{"rendered":"
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Vyb\u00edz\u00ed toto hl\u00e1\u0161en\u00ed k dal\u0161\u00edmu n\u00e1kupu? Aby zv\u011bt\u0161it jeho atraktivitu je nutno za\u010d\u00edt od<\/p>\n<\/div>\n

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zji\u0161t\u011bn\u00ed, komu se zobrazuje. N\u00e1sledn\u011b je vhodn\u00e9 se zamyslet nad \u0159e\u0161en\u00edm, kter\u00e9<\/p>\n<\/div>\n

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m\u00edsto, aby jenom informovalo, \u017ee ko\u0161\u00edk je pr\u00e1zdn\u00fd, motivovalo z\u00e1kazn\u00edka k proveden\u00ed<\/p>\n<\/div>\n

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n\u00e1kupu. Jak ud\u011blat to, aby z\u00e1kazn\u00edk neodch\u00e1zel z obchodu s pr\u00e1zdnou? V dne\u0161n\u00edm<\/p>\n<\/div>\n

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\u010dl\u00e1nku krok za krokem probereme strategii pro jedno z kl\u00ed\u010dov\u00fdch m\u00edst online obchodu:<\/p>\n<\/div>\n

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str\u00e1nku s pr\u00e1zdn\u00fdm ko\u0161\u00edkem.<\/p>\n<\/div>\n

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\u2018Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd!\u2019- kdo uvid\u00ed toto hl\u00e1\u0161en\u00ed?<\/h2>\n<\/div>\n
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Na za\u010d\u00e1tku se pozastavme nad t\u00edm, komu se tato informace o pr\u00e1zdn\u00e9m ko\u0161\u00edku zobrazuje. Ostatn\u011b to nen\u00ed standardn\u00ed etapa n\u00e1kupn\u00edho procesu. M\u016f\u017eeme vyjmenovat 4 situace, kdy u\u017eivatel nav\u0161t\u011bvuje str\u00e1nku s ko\u0161\u00edkem p\u0159esto, \u017ee je pr\u00e1zdn\u00fd:<\/b><\/p>\n<\/div>\n

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    U\u017eivatel chce si prohl\u00eddnout polo\u017eky, kter\u00e9 p\u0159idal do ko\u0161\u00edku v pr\u016fb\u011bhu posledn\u00ed<\/p>\n<\/div>\n

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    n\u00e1v\u0161t\u011bvy. Bohu\u017eel jeho obsah ji\u017e vypr\u0161el.<\/p>\n<\/div>\n<\/li>\n

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    U\u017eivatel vlo\u017eil v\u00fdrobek do ko\u0161\u00edku, ale nebyl p\u0159ihl\u00e1\u0161en\u00fd a polo\u017eky se nezobrazuj\u00ed na jeho \u00fa\u010dtu.<\/p>\n<\/div>\n<\/li>\n

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    U\u017eivatel kontroloval obsah ko\u0161\u00edku a n\u00e1sledn\u011b z n\u011bho odstranil v\u0161echny v\u00fdrobky.<\/p>\n<\/div>\n<\/li>\n

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    U\u017eivatel p\u0159esn\u011b nev\u00ed, jak prob\u00edh\u00e1 proces prov\u00e1d\u011bn\u00ed n\u00e1kupu online.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

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    V \u017e\u00e1dn\u00e9m z uveden\u00fdch p\u0159\u00edpad\u016f nem\u00e1 informace o pr\u00e1zdn\u00e9m ko\u0161\u00edku \u017e\u00e1dnou jinou funkci ne\u017eli informa\u010dn\u00ed. My v\u0161ak zn\u00e1me n\u011bco, co funguje! Optimalizuj str\u00e1nku s pr\u00e1zdn\u00fdm ko\u0161\u00edkem a pomoz z\u00e1kazn\u00edkovi naj\u00edt produkt, kter\u00fd pot\u0159ebuje.<\/b><\/p>\n<\/div>\n

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    P\u0159izp\u016fsob hl\u00e1\u0161en\u00ed konkr\u00e9tn\u00ed situaci<\/h2>\n<\/div>\n
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    Kdy\u017e z\u00e1kazn\u00edk nav\u0161t\u011bvuje str\u00e1nku s ko\u0161\u00edkem, d\u011bl\u00e1 to za ur\u010dit\u00fdm \u00fa\u010delem. Automatick\u00e9 hl\u00e1\u0161en\u00ed nen\u00ed pro n\u011bj \u017e\u00e1dn\u00fdm zp\u016fsobem n\u00e1pomocn\u00e9. P\u0159izp\u016fsob jej konkr\u00e9tn\u00ed situaci a pom\u016f\u017ee\u0161 u\u017eivateli rychleji naj\u00edt vhodn\u00fd v\u00fdrobek<\/b>.<\/p>\n<\/div>\n

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    Nap\u0159\u00edklad: Tv\u016fj ko\u0161\u00edk je pr\u00e1zdn\u00fd<\/i>. Pod\u00edvej se na posledn\u00ed prohl\u00ed\u017een\u00e9 v\u00fdrobky!\u2019 dos\u00e1hne mnohem lep\u0161\u00edho v\u00fdsledu ne\u017e samotn\u00e9 Pr\u00e1zdn\u00fd ko\u0161\u00edk<\/i>.<\/p>\n<\/div>\n

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    Obdobn\u011b je to v p\u0159\u00edpad\u011b z\u00e1kazn\u00edka, kter\u00fd nev\u00ed, jak nakupovat online a ocitl se na str\u00e1nce s ko\u0161\u00edkem ne tak zcela v\u011bdom\u011b. Je ho pak nutno nav\u00e9st a na tomto m\u00edst\u011b uk\u00e1zat pro n\u011bj zvolen\u00e9 produkty. Od n\u00e1kupu ho pak d\u011bl\u00ed u\u017e jenom kliknut\u00ed. Jednoduch\u00e9 sd\u011blen\u00ed<\/b>, maxim\u00e1ln\u011b zjednodu\u0161en\u00fd proces<\/b> vyhled\u00e1v\u00e1n\u00ed v\u00fdrobk\u016f.<\/p>\n<\/div>\n

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    Samotn\u00fd obsah je v\u0161ak p\u0159\u00edli\u0161 m\u00e1lo. Nezbytn\u00e9 jsou doprovodn\u00e9 vizu\u00e1ln\u00ed prvky. Nejl\u00e9pe se osv\u011bd\u010duje intelige ntn\u00ed syst\u00e9m doporu\u010den\u00ed, kter\u00fd pom\u016f\u017ee v u\u010din\u011bn\u00ed rozhodnut\u00ed. O tom n\u00ed\u017ee.<\/p>\n<\/div>\n

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    Pomoz z\u00e1kazn\u00edkovi naj\u00edt v\u00fdrobek, kter\u00fd pot\u0159ebuje!<\/h2>\n<\/div>\n
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    Str\u00e1nka s pr\u00e1zdn\u00fdm ko\u0161\u00edkem je jedn\u00edm z m\u00edst na webu s obrovsk\u00fdm prodejn\u00edm potenci\u00e1lem<\/b>, kter\u00fd zpravidla z\u016fst\u00e1v\u00e1 nevyu\u017eit. \u0158e\u0161en\u00ed QuarticON.com \u00fa\u010dinn\u011b a komplexn\u011b optimalizuje tento prostor. Jak\u00fdm zp\u016fsobem? Na z\u00e1klad\u011b strategie personalizovan\u00e9ho doporu\u010den\u00ed.<\/p>\n<\/div>\n

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    Inteligentn\u00ed algoritmy zkoumaj\u00ed chov\u00e1n\u00ed ka\u017ed\u00e9ho u\u017eivatele zvl\u00e1\u0161\u0165 a n\u00e1sledn\u011b na z\u00e1klad\u011b nashrom\u00e1\u017ed\u011bn\u00fdch \u00fadaj\u016f vol\u00ed v\u00fdrobky s ohledem na jeho individu\u00e1ln\u00ed preference. U\u017eivateli, kter\u00fd nav\u0161t\u011bvuje obchod op\u011btovn\u011b, jsou doporu\u010dov\u00e1ny polo\u017eky, kter\u00e9 si naposledy prohl\u00ed\u017eel.<\/p>\n<\/div>\n

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    Pokud z\u00e1kazn\u00edk je na str\u00e1nce poprv\u00e9, jsou mu doporu\u010dov\u00e1ny v\u00fdrobky Zvolen\u00e9 pro tebe,<\/i> kter\u00e9:
    a) koresponduj\u00ed s v\u00fdrobky, kter\u00e9 si prohl\u00e9dl;
    b) zahrnuj\u00ed aktu\u00e1ln\u00ed trendy nebo akce.<\/p>\n<\/div>\n

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    Doporu\u010den\u00ed jsou zobrazov\u00e1na v re\u00e1ln\u00e9m \u010dase a obsah r\u00e1me\u010dk\u016f je dynamick\u00fd. V praxi to znamen\u00e1, \u017ee pokud z\u00e1kazn\u00edk pr\u00e1v\u011b odstranil v\u00fdrobek z ko\u0161\u00edku, automaticky se m\u011bn\u00ed p\u0159ipraven\u00e1 pro n\u011bj nab\u00eddka. Doporu\u010den\u00ed vyvol\u00e1vaj\u00ed n\u00e1kupn\u00ed impuls a op\u011btovn\u011b zapojuj\u00ed z\u00e1kazn\u00edka do n\u00e1kupn\u00edho procesu, \u010d\u00edm\u017e zv\u011bt\u0161uj\u00ed \u0161anci na prodej!<\/p>\n<\/div>\n

    \n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    Vyb\u00edz\u00ed toto hl\u00e1\u0161en\u00ed k dal\u0161\u00edmu n\u00e1kupu? Aby zv\u011bt\u0161it jeho atraktivitu je nutno za\u010d\u00edt odzji\u0161t\u011bn\u00ed, komu se zobrazuje. N\u00e1sledn\u011b je vhodn\u00e9 se zamyslet nad \u0159e\u0161en\u00edm, kt<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}