{"id":108,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=108"},"modified":"2025-09-11T14:10:12","modified_gmt":"2025-09-11T12:10:12","slug":"podmnky-dodn-a-rentabilita-v-ecommerce","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/podmnky-dodn-a-rentabilita-v-ecommerce\/","title":{"rendered":"Podm\u00ednky dod\u00e1n\u00ed a rentabilita v e\u2011commerce"},"content":{"rendered":"
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Konverze je pro e-podnikatele ukazatelem. Nast\u00e1v\u00e1 tehdy, kdy\u017e u\u017eivatel vykon\u00e1 d\u016fle\u017eitou pro Tvou firmu \u010dinnost. Ze v\u0161ech o\u010dek\u00e1van\u00fdch aktivit je samoz\u0159ejm\u011b jedna ned\u016fle\u017eit\u011bj\u0161\u00ed: proveden\u00ed n\u00e1kupu. Nenalh\u00e1vejme si, dobr\u00e1 nab\u00eddka je ji\u017e p\u0159\u00edli\u0161 m\u00e1lo, aby<\/p>\n<\/div>\n

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p\u0159esv\u011bd\u010dit z\u00e1kazn\u00edka. Nejl\u00e9pe, aby byl cel\u00fd n\u00e1kupn\u00ed proces maxim\u00e1ln\u011b zjednodu\u0161en\u00fd<\/p>\n<\/div>\n

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a uzav\u0159el se v 24h. Jak to ud\u011blat? Doru\u010den\u00ed v\u00fdrobku mus\u00ed fungovat jako \u0161v\u00fdcarsk\u00e9 hodinky!<\/p>\n<\/div>\n

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Zjisti, jak politika doru\u010dov\u00e1n\u00ed zbo\u017e\u00ed ovliv\u0148uje konverzi a jak\u00e9 po\u017eadavky m\u00e1 pro ni v sou\u010dasn\u00e9 dob\u011b e-commerce.<\/p>\n<\/div>\n

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Pro\u010d ka\u017ed\u00fd t\u0159et\u00ed z\u00e1kazn\u00edk nenakupuje u Tebe?<\/h2>\n<\/div>\n
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V\u00ed\u0161, \u017ee faktorem, kter\u00fd ovliv\u0148uje odhozen\u00ed n\u00e1kupn\u00edho ko\u0161\u00edku je nejistota spojen\u00e1 s doru\u010den\u00edm? Podle \u0161et\u0159en\u00ed Gemiuse poukazuje na ni v\u00edce jak 30% u\u017eivatel\u016f. Tento ukazovatel potvrzuje, jak d\u016fle\u017eit\u00e1 je politika doru\u010dov\u00e1n\u00ed pro \u00fasp\u011bch e-commerce. V\u00fdsledek z\u0159eteln\u011b ukazuje, \u017ee ka\u017ed\u00fd 3. potenci\u00e1ln\u00ed z\u00e1kazn\u00edk opou\u0161t\u00ed Tv\u016fj obchod s pr\u00e1zdnou, proto\u017ee podm\u00ednky dod\u00e1n\u00ed v\u00fdrobku ho p\u0159im\u011bly k n\u00e1kupu jinde. Jako z\u00e1kladn\u00ed probl\u00e9my uv\u00e1d\u011bj\u00ed cenu doru\u010den\u00ed a jeho dobu.<\/p>\n<\/div>\n

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Vysok\u00e1 cena doru\u010den\u00ed<\/h3>\n<\/div>\n
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U\u017eivatel je si v\u011bdom toho, \u017ee zpravidla cena v\u00fdrobku nen\u00ed cenou kone\u010dnou. Po p\u0159ipo\u010dten\u00ed ceny za doru\u010den\u00ed \u010dasto nab\u00eddka p\u0159est\u00e1v\u00e1 b\u00fdt u\u017e natolik l\u00e1kav\u00e1, aby ho p\u0159esv\u011bd\u010dit k n\u00e1kupu. Mal\u00e9 n\u00e1klady na dod\u00e1n\u00ed v\u00fdrobku jsou v sou\u010dasn\u00e9 dob\u011b<\/p>\n<\/div>\n

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po\u017eadavkem e-commerce, kter\u00fd nelze podce\u0148ovat. A\u017e 48% potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f si rozmysl\u00ed n\u00e1kup z ohledu na p\u0159\u00edli\u0161 vysokou cenu z\u00e1silky. <\/b><\/p>\n<\/div>\n

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D\u016fkazem toho byl Den dopravy zdarma. Akce \u00fasp\u011b\u0161n\u011b p\u0159esv\u011bd\u010dila Pol\u00e1ky k proveden\u00ed objedn\u00e1vek, kter\u00fdch bylo u\u010din\u011bno v\u00edce ne\u017e dvojn\u00e1sob oproti p\u0159edchoz\u00edmu dni!<\/p>\n<\/div>\n

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Nejd\u016fle\u017eit\u011bj\u0161\u00ed je maxim\u00e1ln\u011b sn\u00ed\u017eit \u010d\u00e1stku za z\u00e1silku. Jak to ud\u011blat? Mo\u017en\u00e1 to bude zn\u00edt ban\u00e1ln\u011b, ale jednodu\u0161e smlouvej ceny se svou doru\u010dovatelskou spole\u010dnosti. Bojuje\u0161 o polovinu potencion\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, tedy a\u017e dvojn\u00e1sobn\u00e9 zv\u00fd\u0161en\u00ed prodeje.<\/p>\n<\/div>\n

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P\u0159\u00edli\u0161 dlouh\u00e1 doba \u010dek\u00e1n\u00ed<\/h3>\n<\/div>\n
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Dokonce v p\u0159\u00edpad\u011b doru\u010den\u00ed zdarma velkou roli hraje lh\u016fta dod\u00e1n\u00ed. V\u00fdsledky \u0161et\u0159en\u00ed Gemius ukazuj\u00ed nato, \u017ee a\u017e pro 37% u\u017eivatel\u016f p\u0159edstavuje probl\u00e9m p\u0159\u00edli\u0161 dlouh\u00e1 doba \u010dek\u00e1n\u00ed na z\u00e1silku<\/b>. Z\u00e1kazn\u00edk se pak zpravidla rozhodne pro n\u00e1kup podobn\u00e9ho v\u00fdrobku u konkurence, kter\u00e1 zaru\u010duje krat\u0161\u00ed lh\u016ftu dod\u00e1n\u00ed. Pro z\u00e1kazn\u00edka nep\u0159\u00edzniv\u00e1 <\/p>\n<\/div>\n

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politika dod\u00e1n\u00ed zesiluje tak\u00e9 ROPO efekt. U\u017eivatel na\u0161el v internetu ve\u0161ker\u00e9 informace ohledn\u011b v\u00fdrobku a je ji\u017e rozhodnut, n\u00e1kup v\u0161ak prov\u00e1d\u00ed v offline kan\u00e1lu. P\u0159edstav si situaci, kdy potenci\u00e1ln\u00ed z\u00e1kazn\u00edk pot\u0159ebuje konkr\u00e9tn\u00ed v\u011bc a nal\u00e9z\u00e1 ji ve Tv\u00e9m obchod\u011b. Dodac\u00ed lh\u016fta \u010din\u00ed v\u0161ak 10 pracovn\u00edch dn\u016f. Co d\u011bl\u00e1? Poznamen\u00e1v\u00e1 si parametry a jde si ji dneska koupit v kamenn\u00e9m obchod\u011b. To je pr\u00e1v\u011b ROPO. A pokud provozuje\u0161 pouze internetov\u00fd obchod, pak ROPO zabij\u00ed prodej Tv\u00e9 nab\u00eddky.<\/p>\n<\/div>\n

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Politika dod\u00e1n\u00ed, kter\u00e1 nad\u00e1le povzbuzuje k n\u00e1kupu<\/h2>\n<\/div>\n
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Doprava zdarma a lh\u016fta dod\u00e1n\u00ed do 24 hod. je snem ka\u017ed\u00e9ho e-podnik\u00e1n\u00ed. V\u00edme v\u0161ak, \u017ee ne v\u017edy lze vyhov\u011bt t\u011bmto podm\u00ednk\u00e1m u v\u0161eho zbo\u017e\u00ed a slu\u017eeb. Existuje v\u0161ak n\u011bkolik kl\u00ed\u010dov\u00fdch pravidel, aby politika dod\u00e1n\u00ed nad\u00e1le p\u0159isp\u00edvala ke zv\u011bt\u0161ov\u00e1n\u00ed konverze a rentabilit\u011b e-commerce. Podrobnosti n\u00ed\u017ee.<\/p>\n<\/div>\n

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    Postarej se o strukturu informac\u00ed ve Tv\u00e9m internetov\u00e9m obchod\u011b. Drtiv\u00e1 v\u011bt\u0161ina u\u017eivatel\u016f si pro\u010dte podm\u00ednky dod\u00e1n\u00ed p\u0159ed proveden\u00edm n\u00e1kupu. Prezentuj z\u00e1sady jasn\u011b a srozumiteln\u011b. Je nejvhodn\u011bj\u0161\u00ed um\u00edstit kr\u00e1tkou informaci o lh\u016ft\u011b dod\u00e1n\u00ed ji\u017e na str\u00e1nce s v\u00fdrobkem.<\/p>\n<\/div>\n<\/li>\n

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    Dosta\u0148 se pod psychologickou hranici 15 polsk\u00fdch zlot\u00fdch. Spot\u0159ebitel je si zcela v\u011bdom, \u017ee kone\u010dn\u00e1 cena je tvo\u0159en\u00e1 tak\u00e9 cenou na dopravu. A \u010dasto po jej\u00edm p\u0159ipo\u010dten\u00ed nab\u00eddka p\u0159est\u00e1v\u00e1 b\u00fdt ji\u017e tak atraktivn\u00ed. Pr\u016fzkumy v\u0161ak dokazuj\u00ed, \u017ee cena z\u00e1silky do 15 polsk\u00fdch zlot\u00fdch je akceptov\u00e1na v\u011bt\u0161inou u\u017eivatel\u016f.<\/p>\n<\/div>\n<\/li>\n

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    Uzav\u0159i dodac\u00ed lh\u016ftu ve 2 pracovn\u00edch dnech. Pokud to nen\u00ed mo\u017en\u00e9, pak nutn\u011b nab\u00eddni z\u00e1kazn\u00edkovi podobn\u00e9 v\u00fdrobky, u kter\u00fdch dodac\u00ed lh\u016fta je krat\u0161\u00ed. M\u00e1\u0161 na to pouze 90 vte\u0159in. Pokud je nevyu\u017eije\u0161 – z\u00e1kazn\u00edk odejde ke konkurenci. Inteligentn\u00ed mo\u017enost zkoum\u00e1n\u00ed pot\u0159eb a nab\u00edzen\u00ed odpov\u00eddaj\u00edc\u00edch jim v\u00fdrobk\u016f m\u00e1 engine doporu\u010dov\u00e1n\u00ed QuarticON. N\u00e1stroj zkoum\u00e1 chov\u00e1n\u00ed u\u017eivatele na str\u00e1nce, a pokud u\u017eivatel za\u010dne hledat jin\u00e9 \u0159e\u0161en\u00ed, syst\u00e9m mu zobraz\u00ed doporu\u010den\u00ed v\u00fdrobk\u016f<\/p>\n<\/div>\n

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    s podobn\u00fdmi parametry, ale krat\u0161\u00ed lh\u016ftou dod\u00e1n\u00ed. D\u00edky tomu z\u00e1kazn\u00edk provede n\u00e1kup ve Tv\u00e9m obchod\u011b.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

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    Uka\u017e z\u00e1kazn\u00edk\u016fm, \u017ee se star\u00e1\u0161! Prove\u010f mezi u\u017eivateli anketu. Pamatuj na to, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je individu\u00e1ln\u00ed p\u0159\u00edstup. Ka\u017ed\u00fd z\u00e1kazn\u00edk m\u00e1 jin\u00e9 pot\u0159eby a nejd\u016fle\u017eit\u011bj\u0161\u00ed je, aby je poznat a vytvo\u0159it obecn\u00fd syst\u00e9m, kter\u00fd umo\u017en\u00ed splnit v\u011bt\u0161inu z nich. Zeptej se sv\u00fdch z\u00e1kazn\u00edku, co je\u0161t\u011b m\u016f\u017ee\u0161 pro n\u011b ud\u011blat. Ur\u010dit\u011b sd\u011bl\u00ed, jak\u00e1 dodac\u00ed lh\u016fta je pro n\u011b optim\u00e1ln\u00ed. Dobr\u00fdm \u0159e\u0161en\u00edm je tak\u00e9 doprava zdarma pro prvn\u00ed n\u00e1kup. Nejen\u017ee m\u00e1 pozitivn\u00ed vliv na konverzi, ale tak\u00e9 p\u011bstuje loajalitu nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    Konverze je pro e-podnikatele ukazatelem. Nast\u00e1v\u00e1 tehdy, kdy\u017e u\u017eivatel vykon\u00e1 d\u016fle\u017eitou pro Tvou firmu \u010dinnost. Ze v\u0161ech o\u010dek\u00e1van\u00fdch aktivit je samoz\u0159ejm\u011b jedn<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-108","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/108\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/108\/revisions\/142"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}