{"id":107,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=107"},"modified":"2025-09-11T14:10:12","modified_gmt":"2025-09-11T12:10:12","slug":"vrobek-kter-nen-v-obchod-dostupn-me-tak-prodvat","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/vrobek-kter-nen-v-obchod-dostupn-me-tak-prodvat\/","title":{"rendered":"V\u00fdrobek, kter\u00fd nen\u00ed v obchod\u011b dostupn\u00fd, m\u016f\u017ee tak\u00e9 prod\u00e1vat!"},"content":{"rendered":"
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U\u017eivatel\u00e9 nav\u0161t\u00edv\u00ed str\u00e1nku s v\u00fdrobkem z r\u016fzn\u00fdch d\u016fvod\u016f a prost\u0159ednictv\u00edm mnoha r\u016fzn\u00fdch kan\u00e1l\u016f. To pr\u00e1vn\u011b na ni jsou p\u0159esm\u011brov\u00e1ny v\u00fdsledky z vyhled\u00e1v\u00e1n\u00ed v Google, porovn\u00e1va\u010d\u016f cen a reklam. Z\u00e1kazn\u00edci zpravidla nev\u011bd\u00ed p\u0159esn\u011b, co cht\u011bj\u00ed koupit a maj\u00ed pouze obecnou p\u0159edstavu, jak by ten v\u00fdrobek m\u011bl vypadat. Proto je tak d\u016fle\u017eit\u00e9, alby na str\u00e1nce s v\u00fdrobkem pou\u017eit strategie, kter\u00e9 jim pom\u016f\u017eou u\u010dinit rozhodnut\u00ed o n\u00e1kupu a sou\u010dasn\u011b p\u0159ivedou zisk pro Tv\u00e9 podnik\u00e1n\u00ed.<\/h3>\n<\/div>\n
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Existuje \u0159e\u0161en\u00ed, kter\u00e9 ide\u00e1ln\u011b spl\u0148uje tyto dva p\u0159edpoklady: doporu\u010den\u00ed podobn\u00fdch v\u00fdrobk\u016f. Podle odporn\u00edk\u016f QuarticON.com a\u017e 98% nov\u00fdch u\u017eivatel\u016f na str\u00e1nk\u00e1ch obchodu nen\u00ed rozhodnuta, aby nakupovat. <\/b>Krom\u011b toho, \u017ee nepochybn\u011b uleh\u010duj\u00ed n\u00e1kupn\u00ed proces, p\u0159i\u010dem\u017e z\u00e1rove\u0148 zv\u011bt\u0161uj\u00ed spokojenost z\u00e1kazn\u00edka, pln\u00ed je\u0161t\u011b jednu velmi d\u016fle\u017eitou funkci: umo\u017e\u0148uj\u00ed inteligentn\u00ed \u0159\u00edzen\u00ed sortimentu. V tomto \u010dl\u00e1nku odhalujeme tajemstv\u00ed, k \u010demu doopravdy slou\u017e\u00ed podobn\u00e9 v\u00fdrobky.<\/h3>\n<\/div>\n
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Zcela jist\u011b Tv\u016fj internetov\u00fd obchod ji\u017e musel \u010delit situaci, kdy v\u00fdrobek, kter\u00fd je celou dobu vystaven na str\u00e1nce, byl vyprod\u00e1n. Co ud\u011bl\u00e1 z\u00e1kazn\u00edk, a\u017e vyjde najevo, \u017ee v\u00fdrobek, o kter\u00fd se zaj\u00edm\u00e1, chyb\u00ed ve skladu? Najde ho u konkurence! Existuje tak\u00e9 druh\u00e1 mo\u017enost: koup\u00ed si jin\u00fd z Tv\u00e9 nab\u00eddky. Pokud navrhne\u0161 str\u00e1nku s nedostupn\u00fdm v\u00fdrobkem tak, aby z\u00e1kazn\u00edka zadr\u017eela v obchod\u011b a p\u0159ijm\u011bla ho k n\u00e1kupu alternativn\u00edho v\u00fdrobku! V hlavn\u00ed roli hrdina na\u0161eho dne\u0161n\u00edho \u010dl\u00e1nku: doporu\u010den\u00ed podobn\u00fdch v\u00fdrobk\u016f.<\/p>\n<\/div>\n

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Pod\u00edvejme se na tuto – pouze napohled – obt\u00ed\u017enou situaci z jin\u00e9ho hlediska:<\/p>\n<\/div>\n

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Za prv\u00e9: <\/b>v\u00fdrobek byl vyprod\u00e1n, jeliko\u017e se l\u00edbil z\u00e1kazn\u00edk\u016fm a existuje na n\u011bj popt\u00e1vka.<\/p>\n<\/div>\n

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Vyu\u017eij tuto informaci!<\/p>\n<\/div>\n

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Za druh\u00e9:<\/b> kdy\u017e se v\u00fdrobek tak dob\u0159e prod\u00e1v\u00e1, tak to znamen\u00e1, \u017ee \u00fa\u010dinn\u011b p\u0159itahuje pozornost z\u00e1kazn\u00edk\u016f a p\u0159iv\u00e1d\u00ed je do Tv\u00e9ho obchodu. Bude to d\u011blat nad\u00e1le! Pro Tebe je to p\u0159\u00edle\u017eitost prod\u00e1vat dal\u0161\u00ed polo\u017eky z nab\u00eddky. Zde prezentuj v\u00fdrobky podobn\u00e9 tomu aktu\u00e1ln\u011b zobrazen\u00e9mu. Z\u00e1kazn\u00edk, kter\u00fd si uv\u011bdomuje svoji pot\u0159ebu, bude hledat vhodnou alternativu pro ji\u017e nedostupn\u00e9 zbo\u017e\u00ed. Doporu\u010den\u00ed podobn\u00fdch v\u00fdrobk\u016f zp\u016fsob\u00ed, \u017ee najde ji ve Tv\u00e9m obchod\u011b, m\u00edsto aby zah\u00e1jil vyhled\u00e1v\u00e1n\u00ed u konkurence.<\/p>\n<\/div>\n

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Tato strategie Ti nav\u00edc pom\u016f\u017ee: <\/p>\n<\/div>\n

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    zv\u011bt\u0161it konverzi;<\/p>\n<\/div>\n<\/li>\n

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    sn\u00ed\u017eit bounce rate;<\/p>\n<\/div>\n<\/li>\n

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    prodlou\u017eit dobu p\u0159eb\u00fdv\u00e1n\u00ed na str\u00e1nce.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

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    P\u0159\u00edli\u0161 dlouh\u00e1 doba dod\u00e1n\u00ed, tak\u017ee z\u00e1kazn\u00edk p\u0159ech\u00e1z\u00ed ke…\u2026<\/h2>\n<\/div>\n
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    …konkurenci? Ne nezbytn\u011b! Av\u0161ak ur\u010dit\u011b za\u010dne hledat alternativu, kter\u00e1 bude doru\u010dena d\u0159\u00edve. To z\u00e1vis\u00ed na Tob\u011b, jestli se mu povede rychle a efektivn\u011b najit vhodnou polo\u017eku ve Tv\u00e9 nab\u00eddce. Podm\u00ednka: je nutno mu ji p\u0159edstavit. Pamatuj na<\/p>\n<\/div>\n

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    nejd\u016fle\u017eit\u011bj\u0161\u00ed. Prohl\u00ed\u017eej\u00edc\u00ed osoba v tomto p\u0159\u00edpad\u011b p\u0159esn\u011b v\u00ed, co si chce koupit: nap\u0159. sportovn\u00ed hodinky jako d\u00e1rek pro bratra. Nav\u00edc to nem\u016f\u017ee odlo\u017eit na pozd\u011bji, proto\u017ee oslava bude ji\u017e za 3 dny.<\/p>\n<\/div>\n

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    Z\u00e1kazn\u00edk provede n\u00e1kup ve Tv\u00e9m internetov\u00e9m obchod\u011b, pokud nalezen\u00ed spr\u00e1vn\u00e9 polo\u017eky ho bude st\u00e1t m\u00e9n\u011b \u010dasu a n\u00e1mahy ne\u017e p\u0159echod na web od konkurence.<\/b><\/p>\n<\/div>\n

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    Je d\u016fle\u017eit\u00e9, aby Tv\u016fj syst\u00e9m doporu\u010den\u00ed fungoval dynamicky, co\u017e umo\u017e\u0148uje p\u0159izp\u016fsoben\u00ed vhodn\u00e9 nab\u00eddky v re\u00e1ln\u00e9m \u010das. Motor doporu\u010den\u00ed QuarticON.com vyu\u017e\u00edv\u00e1 algoritmy postaven\u00e9 na um\u011bl\u00e9 inteligenci, kter\u00e9 registruj\u00ed chov\u00e1n\u00ed ka\u017ed\u00e9ho u\u017eivatele zvl\u00e1\u0161\u0165 a d\u00edky tomu m\u016f\u017eou vytvo\u0159it nejefektivn\u011bj\u0161\u00ed propojen\u00ed mezi v\u00fdrobky. Pouze bezchybn\u00e9 zvolen\u00ed v\u00fdrobku p\u0159esv\u011bd\u010d\u00ed z\u00e1kazn\u00edka do toho stupn\u011b, \u017ee ho p\u0159id\u00e1 do ko\u0161\u00edku. V tomto p\u0159\u00edpad\u011b to bude podobn\u00fd v\u00fdrobek s krat\u0161\u00ed lh\u016ftou dod\u00e1n\u00ed.<\/p>\n<\/div>\n

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    V\u0161e souhlas\u00ed… s v\u00fdjimkou ceny!<\/h2>\n<\/div>\n
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    Z\u00e1kazn\u00edk, kter\u00fd m\u00e1 na to, aby si koupil hodinky nejvy\u0161\u0161\u00ed t\u0159\u00eddy, si je stejn\u011b koup\u00ed. Mnoho osob v\u0161ak cena m\u016f\u017ee odradit. To nem\u011bn\u00ed nic na skute\u010dnosti, \u017ee nad\u00e1le maj\u00ed z\u00e1jem o koupi hodinek, budou proto hledat levn\u011bj\u0161\u00ed ekvivalent. A ur\u010dit\u011b po n\u011bm s\u00e1hnou, pokud ho v\u0161ak postav\u00ed\u0161 v dosahu jejich zraku! Zalo\u017een na modern\u00ed technologii inteligentn\u00ed algoritmus prov\u011b\u0159\u00ed jejich preference a nab\u00eddne podobn\u00e9 produkty, ale s o n\u011bco slab\u0161\u00edmi parametry a pota\u017emo – za p\u0159ijatelnou cenu. Z\u00e1kazn\u00edk je uvid\u00ed v r\u00e1me\u010dku doporu\u010den\u00ed zobrazen\u00e9m ihned pod aktu\u00e1ln\u011b prohl\u00ed\u017een\u00fdm v\u00fdrobkem.<\/p>\n<\/div>\n

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    \u010ceho tentokr\u00e1t dos\u00e1hne\u0161 d\u00edky podobn\u00fdm v\u00fdrobk\u016fm?<\/h2>\n<\/div>\n
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      Zac\u00edl\u00ed\u0161 na r\u016fzn\u00e9 skupiny z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed ani nemus\u00ed p\u0159ech\u00e1zet na dal\u0161\u00ed str\u00e1nky, aby uvid\u011bli ide\u00e1ln\u011b, vzhledem k jejich preferenc\u00edm, zvolen\u00fd v\u00fdrobek;<\/p>\n<\/div>\n<\/li>\n

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      Sou\u010dasn\u011b zes\u00edl\u00ed\u0161 spokojenost z\u00e1kazn\u00edka, kter\u00fd ur\u010dit\u011b ocen\u00ed vhodn\u011b p\u0159izp\u016fsobenou nab\u00eddku;<\/p>\n<\/div>\n<\/li>\n

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      Zadr\u017e\u00ed\u0161 u\u017eivatele na str\u00e1nce a zmen\u0161\u00ed\u0161 koeficient bounce rate;<\/p>\n<\/div>\n<\/li>\n

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      Zv\u011bt\u0161\u00ed\u0161 konverzi;<\/p>\n<\/div>\n<\/li>\n

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      Zv\u011bt\u0161\u00ed\u0161 prodej: z\u00e1kazn\u00edk, kter\u00fd m\u00e1 na n\u00e1kup drah\u00e9ho v\u00fdrobku, si ho stejn\u011b koup\u00ed<\/p>\n<\/div>\n

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      a dodate\u010dn\u011b ostatn\u00ed nakoup\u00ed levn\u011bj\u0161\u00ed podobn\u00e9 v\u00fdrobky.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n

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      \n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

      U\u017eivatel\u00e9 nav\u0161t\u00edv\u00ed str\u00e1nku s v\u00fdrobkem z r\u016fzn\u00fdch d\u016fvod\u016f a prost\u0159ednictv\u00edm mnoha r\u016fzn\u00fdch kan\u00e1l\u016f. To pr\u00e1vn\u011b na ni jsou p\u0159esm\u011brov\u00e1ny v\u00fdsledky z vyhled\u00e1v\u00e1n\u00ed v Googl<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":1,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/107\/revisions\/138"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}