{"id":104,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=104"},"modified":"2025-09-11T14:05:12","modified_gmt":"2025-09-11T12:05:12","slug":"inn-strnka-s-vrobky-v-7-krocch-st-2","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/inn-strnka-s-vrobky-v-7-krocch-st-2\/","title":{"rendered":"\u00da\u010dinn\u00e1 str\u00e1nka s v\u00fdrobky v 7 kroc\u00edch. \u010c\u00e1st 2."},"content":{"rendered":"
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V minul\u00e9m \u010dl\u00e1nku jsme probrali v\u0161echny d\u016fvody, pro\u010d je pr\u00e1v\u011b str\u00e1nka v\u00fdrobku kl\u00ed\u010dov\u00e1 pro Tv\u00e9 podnik\u00e1n\u00ed. U\u017e v\u00edme, \u017ee tvo\u0159\u00ed a\u017e 80% v\u0161ech zobrazen\u00ed, nav\u0161t\u00edv\u00ed ji t\u00e9m\u011b\u0159 ka\u017ed\u00fd z\u00e1kazn\u00edk, nej\u010dast\u011bji se na ni klik\u00e1 a je indexov\u00e1na ve vyhledava\u010d\u00edch a na z\u00e1v\u011br to nejd\u016fle\u017eit\u011bj\u0161\u00ed: pr\u00e1v\u011b ona m\u00e1 prodejn\u00ed potenci\u00e1l. Sezn\u00e1mili jsme se s \u0159adou tip\u016f, kter\u00e9 zp\u016fsob\u00ed, \u017ee str\u00e1nka v\u00fdrobku bude prod\u00e1vat v\u00edce. Dneska p\u0159edstavujeme dal\u0161\u00ed.<\/p>\n<\/div>\n

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Informuj o dostupnosti v\u00fdrobku<\/h2>\n<\/div>\n
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P\u0159edstav si situaci, \u017ee jsi na\u0161el ide\u00e1ln\u00ed v\u00fdrobek za skv\u011blou cenu, a n\u00e1sledn\u011b p\u0159i dokon\u010dov\u00e1n\u00ed transakce se uk\u00e1\u017ee, \u017ee je ji\u017e vyprod\u00e1n. 99% u\u017eivatel\u016f zah\u00e1j\u00ed hled\u00e1n\u00ed podobn\u00e9ho v\u00fdrobku… u konkurence. Ujisti sv\u00e9 z\u00e1kazn\u00edky, \u017ee se v\u00fdrobek nach\u00e1z\u00ed ve skladu. Str\u00e1nka v\u00fdrobku je vlastn\u011b m\u00edstem pro uji\u0161t\u011bn\u00ed o dostupnosti zbo\u017e\u00ed a v p\u0159\u00edpad\u011b, kdy dojde z\u00e1soba: pro nab\u00eddnut\u00ed dal\u0161\u00edch mo\u017enost\u00ed. V dal\u0161\u00edm bod\u011b vysv\u011btl\u00edme, jak to ud\u011blat.<\/p>\n<\/div>\n

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Vsa\u010f na pokro\u010dil\u00fd syst\u00e9m doporu\u010den\u00ed<\/h2>\n<\/div>\n
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Aby zadr\u017eet z\u00e1kazn\u00edka na str\u00e1nce, je nutno mu zaru\u010dit pr\u00e1vo volby. Dod\u00e1n\u00ed r\u016fzn\u00fdch mo\u017enost\u00ed je receptem na realizaci objedn\u00e1vky! Existuje n\u011bkolik strategi\u00ed, jejich\u017e bezchybn\u00e1 funk\u010dnost na str\u00e1nce v\u00fdrobku je ov\u011b\u0159ena:<\/p>\n<\/div>\n

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Podobn\u00e9 v\u00fdrobky<\/h3>\n<\/div>\n
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Podobn\u00e9 v\u00fdrobky jsou takov\u00e9 v\u00fdrobky, kter\u00e9 jak ji\u017e napov\u00edd\u00e1 samotn\u00fd n\u00e1zev:<\/p>\n<\/div>\n

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p\u0159ipom\u00ednaj\u00ed sv\u00fdm vzhledem a funkc\u00ed prohl\u00ed\u017een\u00fd v\u00fdrobek. Zobrazuj\u00ed se v r\u00e1me\u010dc\u00edch doporu\u010den\u00ed s n\u00e1zvem \u201ePod\u00edvej se tak\u00e9 na n\u00e1sleduj\u00edc\u00ed v\u00fdrobky\u201c<\/i>. M\u016f\u017eou m\u00edt lep\u0161\u00ed cenu,<\/p>\n<\/div>\n

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vy\u0161\u0161\u00ed parametry nebo b\u00fdt popul\u00e1rn\u011bj\u0161\u00ed. Zvy\u0161uj\u00ed anga\u017eovanost z\u00e1kazn\u00edka, vyvol\u00e1vaj\u00ed <\/p>\n<\/div>\n

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chu\u0165 sezn\u00e1mit se s dal\u0161\u00ed nab\u00eddkou a p\u0159edev\u0161\u00edm: nab\u00edzej\u00ed dal\u0161\u00ed n\u00e1vrhy, kdy\u017e aktu\u00e1ln\u011b zobrazovan\u00fd v\u00fdrobek nespl\u0148uje v\u0161echna o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edka (nel\u00edb\u00ed se mu, doba dod\u00e1n\u00ed je p\u0159\u00edli\u0161 dlouh\u00e1, cena je p\u0159\u00edli\u0161 vysok\u00e1 atd.).<\/p>\n<\/div>\n

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Up-selling<\/h3>\n<\/div>\n
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Upselling spo\u010d\u00edv\u00e1 v prod\u00e1n\u00ed sou\u010dasn\u00e9mu z\u00e1kazn\u00edkovi dra\u017e\u0161\u00edch v\u00fdrobk\u016f. U\u017eivateli jsou prezentov\u00e1ny v\u00fdrobky podobn\u00e9 tomu sou\u010dasn\u011b prohl\u00ed\u017een\u00e9mu, ale ve vy\u0161\u0161\u00edm standardu, s lep\u0161\u00edmi parametry. Minul\u00e9 jsme psali o tom, jak spr\u00e1vn\u011b realizovat upsell strategii v prostorech Tv\u00e9ho obchodu.<\/p>\n<\/div>\n

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Cross-selling<\/h3>\n<\/div>\n
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Cross-selling je strategie prodeje spo\u010d\u00edvaj\u00edc\u00ed v doporu\u010den\u00ed komplement\u00e1rn\u00edch (dopl\u0148uj\u00edc\u00edch) v\u00fdrobk\u016f. Jej\u00ed \u00fa\u010delem je p\u0159ipomenout z\u00e1kazn\u00edkovi v\u00fdrobky, kter\u00e9 m\u016f\u017ee pot\u0159ebovat, ale zapomn\u011bl je zohlednit. Nap\u0159\u00edklad: z\u00e1kazn\u00edkovi, kter\u00fd m\u00e1 z\u00e1jem o koupi vrta\u010dky, je doporu\u010deno dopl\u0148uj\u00edc\u00ed vybaven\u00ed, tj. vrt\u00e1ky nebo \u010didla na kabely. Syst\u00e9m doporu\u010den\u00ed nejenom, \u017ee umo\u017e\u0148uje zadr\u017eet z\u00e1kazn\u00edka, kter\u00fd m\u00edsto toho, aby p\u0159e\u0161el na web od konkurence, najde vhodn\u00fd v\u00fdrobek v nab\u00eddce Tv\u00e9ho obchodu (podobn\u00e9 produkty, upselling), ale tak\u00e9 umo\u017e\u0148uje generovat vy\u0161\u0161\u00ed prodej (komplement\u00e1rn\u00ed v\u00fdrobky). To pr\u00e1v\u011b str\u00e1nka v\u00fdrobku je rozhoduj\u00edc\u00ed v prodejn\u00edm procesu! Vyu\u017eij jej\u00ed prostor co mo\u017en\u00e1 nejefektivn\u011bji.<\/p>\n<\/div>\n

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Zvolen\u00ed vhodn\u00e9 strategie to v\u0161ak nen\u00ed v\u0161e! Jak\u00e9 dal\u0161\u00ed podm\u00ednky by m\u011bl spl\u0148ovat modern\u00ed engine doporu\u010dov\u00e1n\u00ed, aby pln\u011b spl\u0148oval svou funkci?<\/h2>\n<\/div>\n
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Generov\u00e1n\u00ed personalizovan\u00e9 nab\u00eddky v re\u00e1ln\u00e9m \u010dase<\/h3>\n<\/div>\n
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Prvn\u00ed pravidlo: prezentovat spr\u00e1vn\u00e9mu odb\u011brateli spr\u00e1vnou nab\u00eddku ve spr\u00e1vnou obu.<\/p>\n<\/div>\n

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Na tomto pravidlu je postaven inovativn\u00ed syst\u00e9m QuarticON.com, kter\u00fd vyu\u017e\u00edv\u00e1 pokro\u010dil\u00e9 algoritmy vych\u00e1zej\u00edc\u00ed z big data. Umo\u017e\u0148uje to registrov\u00e1n\u00ed \u00fadaj\u016f o preferenc\u00edch ka\u017ed\u00e9ho u\u017eivatele zvl\u00e1\u0161\u0165 a zobrazen\u00ed individu\u00e1ln\u00ed nab\u00eddky v re\u00e1ln\u00e9m<\/p>\n<\/div>\n

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\u010dase. Jenom takov\u00e9 \u0159e\u0161en\u00ed umo\u017e\u0148uje ide\u00e1ln\u00ed zvolen\u00ed v\u00fdrobk\u016f pro pot\u0159eby dan\u00e9ho z\u00e1kazn\u00edka..<\/p>\n<\/div>\n

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Nativn\u00ed rozhran\u00ed<\/h3>\n<\/div>\n
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Druhou ot\u00e1zkou je vzhled doporu\u010den\u00ed, kter\u00e9 by m\u011blo tvo\u0159it ned\u00edlnou \u010d\u00e1st webu. Doporu\u010den\u00ed – ve 100% p\u0159izp\u016fsoben\u00e9 vzhledu obchodu – nejsou vn\u00edm\u00e1na jako agresivn\u00ed reklama, ale jako dodate\u010dn\u00e1 funkce, uleh\u010duj\u00edc\u00ed proces nakupov\u00e1n\u00ed.<\/p>\n<\/div>\n

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Syst\u00e9m doporu\u010dov\u00e1n\u00ed QuarticON.com je postaven v\u00fdlu\u010dn\u011b na nativn\u00edch r\u00e1me\u010dc\u00edch, kter\u00e9 zachov\u00e1vaj\u00ed v\u0161echny vlastnosti \u0161ablony str\u00e1nky. D\u00edky ponech\u00e1n\u00ed z\u00e1kladn\u00edho stylu str\u00e1nky z\u00e1kazn\u00edci vn\u00edmaj\u00ed doporu\u010den\u00ed pouze jako obohacen\u00ed str\u00e1nky dodate\u010dnou funkc\u00ed.<\/p>\n<\/div>\n

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Neutr\u00e1ln\u00ed pozad\u00ed, neboli: chyt\u0159e napl\u00e1nuj rozlo\u017een\u00ed str\u00e1nky<\/h3>\n<\/div>\n
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Str\u00e1nka v\u00fdrobku by m\u011bla b\u00fdt estetick\u00e1 a transparentn\u00ed a z\u00e1rove\u0148 funk\u010dn\u00ed. Jinak \u0159e\u010deno jej\u00ed \u00falohou je zd\u016fraznit hlavn\u00ed CTA, tak\u017ee v tomto p\u0159\u00edpad\u011b: nakoupen\u00ed zobrazen\u00e9ho v\u00fdrobku (obr\u00e1zek v\u00fdrobku a tla\u010d\u00edtko \u2018vlo\u017eit do ko\u0161\u00edku\u2019) a nakoupen\u00ed jin\u00fdch polo\u017eek z nab\u00eddky (r\u00e1me\u010dek doporu\u010den\u00ed dole nebo na prav\u00e9 stran\u011b aktu\u00e1ln\u011b <\/p>\n<\/div>\n

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prohl\u00ed\u017een\u00e9ho v\u00fdrobku). V\u0161echny ostatn\u00ed detaily by nem\u011bly poutat pozornost n\u00e1v\u0161t\u011bvn\u00edka, ale pouze tvo\u0159it background pro kl\u00ed\u010dov\u00e9 prvky.<\/p>\n<\/div>\n

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Pamatuj: \u00falohou pozad\u00ed je pouze soust\u0159edit pozornost na n\u00e1kupn\u00ed aktivit\u011b a t\u00edmto tak\u00e9 zv\u00fd\u0161it prodejn\u00ed potenci\u00e1l str\u00e1nky v\u00fdrobku.<\/p>\n<\/div>\n

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Shrnut\u00ed<\/h2>\n<\/div>\n
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    Str\u00e1nka v\u00fdrobku je ide\u00e1ln\u00ed m\u00edsto pro informov\u00e1n\u00ed o dostupnosti v\u00fdrobku.<\/p>\n<\/div>\n<\/li>\n

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    Vsa\u010f na pokro\u010dil\u00fd syst\u00e9m doporu\u010den\u00ed, kter\u00fd nejen\u017ee pom\u016f\u017ee zadr\u017eet z\u00e1kazn\u00edka,<\/p>\n<\/div>\n

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    ale tak\u00e9 pom\u016f\u017ee generovat v\u011bt\u0161\u00ed prodej.<\/p>\n<\/div>\n<\/li>\n

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    Chyt\u0159e napl\u00e1nuj prostor str\u00e1nky! Pozornost by se m\u011bla soust\u0159edit na CTA, tj. koupi v\u00fdrobku.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

    V minul\u00e9m \u010dl\u00e1nku jsme probrali v\u0161echny d\u016fvody, pro\u010d je pr\u00e1v\u011b str\u00e1nka v\u00fdrobku kl\u00ed\u010dov\u00e1 pro Tv\u00e9 podnik\u00e1n\u00ed. U\u017e v\u00edme, \u017ee tvo\u0159\u00ed a\u017e 80% v\u0161ech zobrazen\u00ed, nav\u0161t\u00edv\u00ed ji t<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":0,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}