{"id":100,"date":"2025-09-11T14:05:12","date_gmt":"2025-09-11T12:05:12","guid":{"rendered":"https:\/\/rs.quarticon.com\/cs\/?p=100"},"modified":"2025-09-11T14:05:12","modified_gmt":"2025-09-11T12:05:12","slug":"pklady-dobrch-doporuovacch-postup-kter-pouijete-za-5-minut","status":"publish","type":"post","link":"https:\/\/help.quarticon.com\/cs\/pklady-dobrch-doporuovacch-postup-kter-pouijete-za-5-minut\/","title":{"rendered":"P\u0159\u00edklady dobr\u00fdch doporu\u010dovac\u00edch postup\u016f, kter\u00e9 pou\u017eijete za 5 minut"},"content":{"rendered":"<article class='jsx-ef86202475c6562f '>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p><b>Provozov\u00e1n\u00ed internetov\u00e9ho obchodu je mnohem v\u00edc ne\u017e dopln\u011bn\u00ed sortimentu a vy\u0159izov\u00e1n\u00ed objedn\u00e1vek. V\u00e1\u0161 internetov\u00fd obchod je inovativn\u00ed technologick\u00e1 spole\u010dnost. A pokud se st\u00e1le st\u00e1v\u00e1 jednou, n\u00e1sleduj\u00edc\u00ed tipy j\u00ed pomohou urychlit r\u016fst. Zefektivn\u011bte proces hled\u00e1n\u00ed produkt\u016f implementac\u00ed n\u011bkolika jednoduch\u00fdch \u0159e\u0161en\u00ed, kter\u00e1 nejen ovlivn\u00ed spokojenost z\u00e1kazn\u00edk\u016f, ale tak\u00e9 v\u00e1m pomohou dos\u00e1hnout va\u0161ich prodejn\u00edch c\u00edl\u016f. Samoz\u0159ejm\u011b mluv\u00edme o personalizovan\u00fdch doporu\u010den\u00edch. Nau\u010dte se n\u011bkolik p\u0159\u00edklad\u016f spolehliv\u00fdch postup\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt za 5 minut.<\/b> <\/p>\n<\/div>\n<div class='intercom-interblocks-subheading intercom-interblocks-align-left'>\n<h3 id='h_82dabe71ed'><\/h3>\n<\/div>\n<div class='intercom-interblocks-video'><iframe src='https:\/\/www.youtube.com\/embed\/DazQzfV0kUk' frameborder='0' allowfullscreen='allowfullscreen'><\/iframe><\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_e20b324a3d'>Personalizovan\u00e1 doporu\u010den\u00ed v horn\u00ed \u010d\u00e1sti webu<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Nejv\u011bt\u0161\u00ed n\u00e1r\u016fst zapojen\u00ed publika je zp\u016fsoben vizu\u00e1ln\u00edm obsahem, d\u00edky kter\u00e9mu je web nejen efektivn\u00ed, ale tak\u00e9 efektivn\u00ed. M\u011bly by v\u0161ak b\u00fdt um\u00edst\u011bny na spr\u00e1vn\u00e9m m\u00edst\u011b, co\u017e je m\u00edsto, kde n\u00e1v\u0161t\u011bvn\u00edk poprv\u00e9 naraz\u00ed na o\u010di &#8211; v horn\u00ed \u010d\u00e1sti str\u00e1nky. Tento typ doporu\u010den\u00ed funguje nejl\u00e9pe na str\u00e1nce kategorie, kterou nav\u0161t\u00edv\u00ed z\u00e1kazn\u00edk, kter\u00fd hled\u00e1 vhodn\u00fd produkt. Doporu\u010den\u00ed &#8211; p\u0159izp\u016fsoben\u00e1 individu\u00e1ln\u00edm preferenc\u00edm u\u017eivatele &#8211; jist\u011b vzbud\u00ed jeho z\u00e1jem a inspiruje ho k n\u00e1kupu. Jejich um\u00edst\u011bn\u00ed naho\u0159e zaru\u010duje nejvy\u0161\u0161\u00ed \u00fa\u010dinnost.<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_683980350a'>Doporu\u010den\u00ed dra\u017e\u0161\u00edch produkt\u016f na prav\u00e9 stran\u011b aktu\u00e1ln\u011b prohl\u00ed\u017een\u00e9ho produktu<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Up-sell je velmi efektivn\u00ed technika prodeje dra\u017e\u0161\u00edch produkt\u016f s lep\u0161\u00edmi parametry sou\u010dasn\u00e9mu z\u00e1kazn\u00edkovi. Nap\u0159\u00edklad: z\u00e1kazn\u00edk se d\u00edv\u00e1 na cvi\u010den\u00ed a mechanismus registruje, kter\u00e9 modely si prohl\u00ed\u017e\u00ed a kter\u00e9 kategorie jsou sledov\u00e1ny (parametry, cena). Pot\u00e9 jsou tato data efektivn\u011b vyu\u017e\u00edv\u00e1na k tomu, aby mu poskytoval personalizovan\u00e1 doporu\u010den\u00ed produkt\u016f, kter\u00e1 pro n\u011bj p\u0159edstavuj\u00ed dal\u0161\u00ed n\u00e1kupn\u00ed impuls. Um\u00edst\u011bn\u00ed t\u011bchto doporu\u010den\u00ed na pravou stranu d\u00e1v\u00e1 u\u017eivateli dojem, \u017ee to byl neviditeln\u00fd poradce, kter\u00fd mu poskytl dokonale slad\u011bn\u00fd produkt. Doporu\u010den\u00ed nen\u00ed vn\u00edm\u00e1no jako reklama, ale jako dal\u0161\u00ed sou\u010d\u00e1st nab\u00eddky. D\u016fvodem je skute\u010dnost, \u017ee p\u0159irozen\u011b \u010dteme v\u017edy zleva doprava. Tot\u00e9\u017e plat\u00ed pro vizu\u00e1ln\u00ed obsah. Nakonec si z\u00e1kazn\u00edk koup\u00ed dra\u017e\u0161\u00ed vrt\u00e1k a jeho vy\u0161\u0161\u00ed parametry ovlivn\u00ed pocit spokojenosti (strategii up-sellingu jsme v\u011bnovali samostatn\u00fd \u010dl\u00e1nek).<\/p>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<\/div>\n<div class='intercom-interblocks-heading intercom-interblocks-align-left'>\n<h2 id='h_59e1561ed8'>Dobr\u00e9 jm\u00e9no pro doporu\u010den\u00ed, tj. osobn\u00ed p\u0159\u00edstup ke klientovi<\/h2>\n<\/div>\n<div class='intercom-interblocks-paragraph no-margin intercom-interblocks-align-left'>\n<p>Modern\u00ed marketingov\u00e9 taktiky jsou akce zam\u011b\u0159en\u00e9 na jednotliv\u00e9ho klienta, a nikoli &#8211; jak tomu b\u00fdvalo d\u0159\u00edve &#8211; na hromadn\u00e9ho p\u0159\u00edjemce. Dokonale vybran\u00e1 doporu\u010den\u00ed produkt\u016f by m\u011bla spl\u0148ovat pot\u0159eby ka\u017ed\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka va\u0161eho obchodu. \u0158\u00edk\u00e1 se, \u017ee internetov\u00fd obchod by m\u011bl m\u00edt tolik verz\u00ed, kolik n\u00e1v\u0161t\u011bvn\u00edk\u016f jeho platformy m\u00e1. Dejte sv\u00e9mu klientovi v\u011bd\u011bt, \u017ee nab\u00eddka je zam\u011b\u0159ena na n\u011bj. Algoritmy modulu doporu\u010den\u00ed umo\u017e\u0148uj\u00ed rychl\u00fd v\u00fdb\u011br produkt\u016f pro konkr\u00e9tn\u00ed u\u017eivatelsk\u00e9 preference. Te\u010f mu to sta\u010d\u00ed sd\u011blit. Jak? Prost\u0159ednictv\u00edm osobn\u00edho jm\u00e9na doporu\u010den\u00ed. Vybran\u00e9 pro v\u00e1s nebo produkty, kter\u00e9 by v\u00e1s mohly zaj\u00edmat, sv\u011bd\u010d\u00ed o individu\u00e1ln\u00edm p\u0159\u00edstupu k z\u00e1kazn\u00edkovi a povzbuzuj\u00ed v\u00e1s, abyste se s nab\u00eddkou sezn\u00e1mili. Z\u00e1kazn\u00edk pravd\u011bpodobn\u011b provede n\u00e1kup s v\u011bdom\u00edm, \u017ee zn\u00e1te jeho pot\u0159eby, a p\u0159edstav\u00ed produkt, kter\u00fd mu vyhovuje. Personalizovan\u00e1 doporu\u010den\u00ed generuj\u00ed a\u017e 10kr\u00e1t v\u00edce konverz\u00ed ne\u017e popul\u00e1rn\u00ed bestsellery.<\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Provozov\u00e1n\u00ed internetov\u00e9ho obchodu je mnohem v\u00edc ne\u017e dopln\u011bn\u00ed sortimentu a vy\u0159izov\u00e1n\u00ed objedn\u00e1vek. V\u00e1\u0161 internetov\u00fd obchod je inovativn\u00ed technologick\u00e1 spole\u010dnost.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-know-how"],"_links":{"self":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/posts\/100\/revisions"}],"wp:attachment":[{"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/media?parent=100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/categories?post=100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.quarticon.com\/cs\/wp-json\/wp\/v2\/tags?post=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}